I am going to make you an offer you cannot afford to refuse: the secret to highly effective print brochures. Why should you read on? Because in just a few short minutes you will be armed with four simple tips that will help you in designing and printing brochures that competitors envy and consumers can't put down.

 Offering customers a product they need in your print brochure is easy enough. The trick is to make your product which your customers already need something that they want as well. Customers may need your product but what makes them want it? Here are some tricks for creating desire:

• Added value – include a free gift.
• Free product – buy one get one free.
• Green practices – let customers know on your label that you are environmentally responsible.
• Customer service – an offer of outstanding customer service is an excellent selling point and should already be in place so it will not cost you much extra.
• Customer testimonials – the knowledge that other customers have used your product and succeeded is a great selling point, so be sure you list several in your print brochure.
  

A highly effective print brochure needs to show customers that using your product offers more value than risk. Offer evidence of long life and dependability along with a money back guarantee. You could also offer a cost comparison or a free trial of your product.

Answer the question: what's in it for my customers? Give several solid answers in your print brochure to tell customers how your product will benefit them and/or how good of a deal you can offer them. Do not forget to mention the standard benefits your business has to offer such as trained customer service or a technical help line.

Most of your customers are going to be very busy and preoccupied. If they do not act while they are reading your brochure, they may set it aside and not make that order. Make an offer in your print brochure that is compelling and gives them incentive to act now: a limited time offer, supplies are limited, or special bonuses.

Don't forget to combine the secrets above with a professional print job. If the quality of your print brochure matches the quality of your offer, it will make your offer that much more believable.