The Top 3 Adwords Secrets to Highly Profitable Campaigns
48The problem with Adwords Marketing is that a lot of money is lost because of non-buying traffic clicking your ads. The result is that you are spending more that you are making.
By using the techniques described in the article, you can minimize your spending on non-buying traffic and at the end of the day, keep more money in your pocket.
So, let's get on with it. Here are my Top 3 Secrets:
1. Put each keyword phrase in it's own Ad Group.
The reason for doing this is so that you can track what keywords are making you sales, and which ones are not.
You want to increase traffic coming from the winning keywords and delete or pause your losers.
By putting each keyword phrase in it's own Ad Group, it is very easy to switch which ones are successful and which ones are not.
2. Use Keyword Tracking
Most affiliate networks allow you to add a tracking id to the affiliate link url. For example, if you're using ClickBank, you can add "tid=keyword" to the url.
Now when you make a sale, you can go into the Reports section and see which keyword converted! Here is where you get your information so that you kill the bad keywords and maybe increase the bid for the winning keyword.
If you used Secret #1, you'll be able to easily manage your winning and losing ad groups.
3. Split Test Your Ads
Did you know you can make multiple ads for the same ad group? How often have you wrestled with your ad copy trying to decide if one line is better that the other.
No worries. Create 2 or 3 ads for each ad group and Google will serve them equally. Then, using the reporting, you can see which ones work better than others.
I hope you enjoyed this article and put these ideas into practice. I have a complete report available on my website. See below.
Frank Mamone
