Mineral makeup has been around for more than a decade. Along with other makeup, its purity has been doubtful. Much has changed recently; there has been a pure mineral makeup revolution. But is it really any better than the other makeup on the market?

A saavy consumer needs to be well informed and know what to look for:

What is mineral makeup?

These are products made from ground-up rocks, has the appearance of a fine powder, and is brushed onto the skin.

What kind of products are available?

Products include bronzer, blusher, and eyeshadow. Also now available are liquid foundation, and lipstick.

What are the advantages of mineral makeup?

Pure mineral makeup allows the skin to breathe. It is also supposed to offer maximum sun protection that won't feel heavy on the skin, and won't melt in the sun.

Is that all?

No, it has many more benefits. It contains no fillers, or powders so it will not settle into fine lines on the face. The minerals work with the natural warmth of the skin and makes your complexion look flawless and radiant. It is hypoallergenic, is less allergy producing, and works well on all skin types, particulary sensitive skin. Perfumes (as yet) have not been added to these mineral makeups claiming to be pure.

What if I am lazy and fall asleep with makeup on?

Some companies boast that mineral makeup is so pure you can sleep in it. Mineral makeup promises to improve your complexion whenever you wear it; it is non-comedogenic - which means it will not clog your pores. It also protects your skin from the sun, and of major importance, it reduces the amount of chemicals that permeate the skin.

How does it offer protection from the sun?

It has two of the natural active ingredients found in sunscreen: titanium dioxide and zinc oxide.

How is mineral makeup made?

Good question. The basic principle of making mineral makeup is agreed upon by most makers - it is made by mixing finely crushed minerals with water and forming a paste. There is a mineral collection known as 'Mac Mineralize' - their product is baked on terracotta tiles for 24 hours in the warm Italian sun, producing a pure powder of microfine texture.

But if this is a powder how does it work in a liquid foundation?

There is more opportunity to add synthetics to a liquid in order to preserve it on the shelf. But there are natural preservatives that can do this. If you prefer a liquid foundation to a powder, the right one can be just as effective as a powder in coverage, look, and feel. Always read the label.

Is it easy to apply?

Because the texture is superfine it may take some practice. Many come with their own tools to make application easier. Otherwise, it is best to invest in a good goat hair brush - but not sable, as it is coarser. Some makeup artists say it is best to use the side of the brush, others advise a 'swirl, tap, and buff' motion' - whichever you choose, use a little at a time.

How do I know I am getting a pure mineral makeup?

As always, read the label. Many companies are now jumping on the bandwagon and are quickly manufacturing new products. However, if the label says 'mineral enriched' - it is not pure and is no more than a marketing ploy. Almost all products contain some kind of mineral but pure mineral makeup should contain no synthetic ingredients.

What are some of the names in the mineral makeup market that I should check out?

You can further research products made by:

- San Franisco based 'Bare Escentuals' - their product line known as 'BareMinerals' makes the bestselling foundation in America

- By Terry

- Pixi (a British brand)

- Space NK

- Cosmetics A La Carte

- Mac Mineralize

- Cover FX

- Inika

- Jane Iredale

- Laura Mercier

All of their mineral products are designed to allow the skin to breathe, with the added benefits of antioxidants, anti-inflammatories and vitamins.

"Beauty is only beautiful when it is healthy" - BkCreative