The advantages of Sharia Marketing

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By bahman_vip


the perfect religion of Islam, a lot of things that can be studied from the Islamic dienul for various aspects of benefit, both from the worldly and the Hereafter. Scientific studies (one economy) and has a lot of scientists before the great western thinkers argued before his ideas, such as Ibn Sina as the father of medicine whose books are very useful for the modern medical world, among other things called Ash Syifa and Qanun fi-thib, in Europe he was given the name of Avicenna, and he was born in Bukhara province, the birthplace of the famous hadith of Imam Imam Al-Bukhari. Then figure scientist Jabir ibn Hayyan (720 AD-813 AD) which is the first pioneer of chemistry. He is the inventor of organic substances such as colic, limonik, and tartaric. He is also the first to discover the mercury by mixing amino acids with a hydraulic nitric.



My friend, for the economy among the thinkers who study the past of Islamic economics, Ibn Khaldun is one of the most prominent scientists. Ibn Khaldun is often referred to as the most prominent intellectual giants in the world. He not only you but also the sociology of science Mr. Economy, since many economic theories are far ahead of Adam Smith. That is, he is more than three centuries before the modern Western thinkers such. Muhammad Hilmi Murad specifically has written a scholarly work titled Abul Iqtishad: Ibn Khaldun. That means Mr. Economy: Ibn Khaldun. (1962) In the writings of Ibn Khaldun scientifically demonstrated as the first initiator empirical economics. The work is delivered to the Symposium on Ibn Khaldun in Egypt in 1978.


Well my friend, the advantages of Islamic Economics I'm sure my friend all have a lot of information especially when the economic crisis when the Islamic economy have proven and tested.

Islamic economy which also includes the marketing, because no part of this one certainly will not go well in a circulation of corporate or economic transactions of financial institutions. If  we a spear, the marketing could say to throw the spear tip of the right and touching the first time to the target / target of consumers.


In the literal meaning, the meaning of marketing: The process of creating collateral product or service and is priced, promoted, and distributed to consumers.

Then what's Sharia Marketing? More or less to represent the meaning of the above but with the addition to the provision rests shari'a in ways that made lawful by Allah SWT.

In a marketer marketing sharia must have inner calling and integrated responsibiltas and transedental. The meaning is integrated responsibiltas not only to customers, but also to employees, shareholders, government, society, nature lingkugan, and future generations. This is called responsible marketing balanced scorecard. While transedental is responsibility when life and after life is complete.

A process of marketing the "whole" must take into account this transedental element. Because, once marketers have been able to make the customer smile but with an action that justifies any means in marketing a product makes angry God Almighty, then he has failed to market with. If he had been able to make a group of men are satisfied, but the marketing strategy degrading women (with curves and beauty indulgence body), so he has failed to market with. Sharia marketing teaches that a marketer's responsibility will not end before he was able to account for all product and marketing process in the presence of God in Padang Mahsyar later. Because, He is God for all customers, employees,next generation, government, society, and all of nature.


Sharia Marketing must rest on four basic principles:

1. 1. Belief (Rabbaniyyah)

Always close and watched him as he was carrying out all kinds of business forms, and he believes the slightest things will be asked to accountability.

2. 2. Uphold the noble character / Ethical (Akhlaqiyah)

Marketer is to promote Sharia moral issues (moral, ethical) in all aspects of its activities. Several cases of corruption of our country shows that the ethical and moral values no longer serve as guidelines in the business. Any means permitted provided finasil can benefit as much as possible.

3. 3. Wary of market conditions and changing / Realistic (Waqi'iyah)

Marketing Sharia is not exclusive concepts, fanatical, anti-modernity, and stiff. Sharia marketing is the marketing concept of flexible and flexible in attitude and get along. He is understood that the social situation is very heterogeneous environment, with diverse ethnic, religious, and race, there is the teaching given by God and exemplified by Prophet Muhammad to be more friendly, courteous, and sympathetic to his brothers from other people .

4. 4. Always oriented to the human memartabatkan / humanistic (Al-Insaniyyah)

Islamic Law was created for people in accordance with its capacity regardless of race, color, skin, nationality and status. With this value, man becomes controlled and balanced, not a greedy man, who justifies any means to achieve profit maximization. Not a human being can be happy over the suffering of others or people whose hearts are dry from social concerns. This makes the universal nature of sharia has thus become the universal laws of humanity.

My friend, actually a lot more things from the Islamic economy can, and very interesting to be studied, so keep the spirit for the advancement of Islamic Economics. Sharia GET HAPPY WITH ECONOMY

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forlan profile image

forlan  says:
3 months ago

Yes i believe it but in your country the Sharia marketing does not develop well as Malaysia

bahman_vip profile image

bahman_vip  says:
3 months ago

yes i agree with u, but now in my country continue to improve implementation of sharia

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