When blogs not yet had turned “fashion”, the pages people was the choice for all those that wanted to be gifts in the Internet. The personal pages fulfilled similar functions to the ones of blogs, less the actualizações, therefore they were inefficient and required a deep knowledge of HTML and ftp, what it was an enormous barrier for most of the people.

Everything this moved with the appearance of blogs, with some tools of easy use, where a personal page needed an update page the page, blogs had the easiness of if being able to bring up to date in any computer with access to the Internet without necessity to have knowledge of HTML or ftp, that is it was much more fast e without necessity if great maneuvers.

With the easiness that blogs provided in them its growth was very fast e conquered many internautas, quickly the companies had started to use to advantage the potential that blogs has to improve the relations with the customers, for the easiness to interact it becomes the contact more people and next to the customer.

Famous people also do not escape to the fame of blogs, Barack Obama in its campaign for the American presidency also had one blog and promoted in the social nets with the Twitter and the Technorati, giving to know it another public little accustomed to this type of interactividade, what sufficient votes originated it.

Politicians, musicians, stars of cinema and other figures you publish since always are aimed at by who writes in blogs, but recently several of these proper figures you publish had created its blogs publishing in tones few deeds of division, the news and opinions for the fans with the possibility to comment blogs of its ídolos, and makes with that they had a linking next to what never with these people who real rule are “far” of our reach.

Blogs is nowadays a success example.