Companies that sponsor entertainment events would have interest, which ultimately is, how to increase sales. This is often not understood by the event organizers. Event organizers have been satisfied if the program a success and benefit or not losers. Events that success has not necessarily sought by the sponsor company in the future. Why? Because after sponsoring the event entertainment, sales do not increase or even decreased. In this condition, the sponsor company will analyze and take the attitude, whether entertainment events is feasible to proceed or not. Some consideration of, among others: Is it necessary to hold the event entertainment? What is the type, location and the time the program is right? Is the event organizers, it can be trusted? Therefore, the event organizers, in cooperation with the sponsors, should understand more about the interests of the company sponsors, and efforts to support may increase sales. Success in organizing an event not enough. Must be followed by a successful sale. Then, if the event organizers are responsible for increasing sales? The moral responsibility: yes! Because, whether the event organizers can cooperate with the company sponsors will be there, is successful or not depends on the company sponsors, not the event organizer.

Should not the manager who failed in marriage. (hsofyan)