The right ‘Clickbank nickname’ is vital
71The right ‘Clickbank nickname’ is vital
The only thing of note on the sign a form is that you have to select a nickname, which, because it is effectively your username, will always be visible to your customers. This nickname is included in any communications with your customers through Clickbank. This fact therefore raises a point which you should think about.
Would you consider that the username which you selected when you were a completely ‘green’ affiliate will appear to be businesslike and professional to your potential customers?
When you first started promoting products from Clickbank as an affiliate, you probably never considered the possibility that, one day, the boot would be on the other foot and you would be the product creator selling your own products through the site.
For that reason, you probably did as most new affiliates do by giving very little thought to your username.
As a product creator, however, it is crucially important that you start off on the right foot with a professional, businesslike image.
The reason that this is so important can perhaps best be illustrated with a simple example. If this first product is the massive success that you hope it will be, then the internet marketing community as a whole will become aware of your existence.
Thus, you have taken the first steps towards becoming an internet marketing ‘brand name’. This ‘branding’ will take place on two levels.
On the first level, you will become recognized as a brand under your own name. Think of all the ‘premier league’ internet marketing ‘gurus’ that you know of, and every one of them will be familiar to you by name (e.g. Mike Filsaime, John Reese, Joel Comm, etc)
However, on a secondary level, most internet marketing businesses are also recognizably branded by the company or organization name behind them. You do not buy from any of these gurus personally – you buy from the business or organization that they own, and it is the organization that is shown as their Clickbank ‘seller name’.
That is how a professional business is run, and most buyers know that.
More importantly, it is natural that potential buyers will feel more comfortable giving their credit card details to a large business or organization behind a site that is obviously professional, rather than to a site owner who is equally obviously relatively amateur.
Your username and the image that it portrays could, therefore, be a significant factor in deciding how many potential customers actually complete their purchase. If you do not feel comfortable that your current username represents the businesslike image you want to be associated with in the longer term, then open a new account for the purposes of being a publisher and seller only.
Keep the old one for any future affiliate sales campaigns that you might choose to run, promoting other peoples products (or even your own!?).
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