The Kevin Trudeau Weight Loss Scam

You may have seen Kevin Trudeau's ‘amazing' weight loss plan on infomercials recently, along with his book The Weight Loss Cure and Natural Cures ‘They' Don't Want You to Know About. While both offer a fresh perspective on dieting and weight loss, neither of them have been supported by researchers, doctors, and scientists. According to Trudeau, the drug industry doesn't want anyone to actually be healthy, and the multi-billion dollar weight loss industry is a testament to this fact. Although Trudeau does not have formal credentials as a nutritionist, his book is heavily focused on ‘explaining' nutrition to his readers, and encouraging people to think that the food industry is purposely adding fat, additives, and other harmful chemicals to food products to keep people addicted to a dangerous cycle.

Trudeau covers many of his theories in an infomercial that encourages purchasing his two books, and receiving free gifts and other items. In Natural Cures ‘They' Don't Want You to Know About, Trudeau explains that even overweight and obese people can lose weight (using his plan) without being hungry, resorting to surgery, or even exercising more. His secret lies in ‘conditioning' the body to respond to certain types of food, along with eating an organic diet, taking regular colonics, flushing toxins out of the body with saunas, and taking a variety of minerals, herbal supplements, and nutritional aids-all of these are conveniently available on Trudeau's website. The elimination of junk and processed foods is the most important part of this plan, and

The book is divided into ‘phases' for weight loss, beginning with common sense approaches such as eating salads, staying away from artificial sweeteners, and avoiding excess sugar and soda. Trudeau also encourages get a colonic every other day to remove waste and toxins from the system, as well as taking herbal supplements to support the body's natural processes. He encourages using a sauna and plenty of sunshine, ,a nd reducing stress in the environment with relaxation CDs and other tools.

Other phases of the diet plan encourage eating organic foods as often as possible, and learning how to fuel up a slow metabolism with herbal teas and supplements. Overall, the plan is very similar to a healthy eating plan, except with the addition of Trudeau-supported supplements, and additional books. In The Weight Loss Cure, Trudeau even encourages taking hCG injections to boost the metabolism and encourage weight loss.

The scam itself lies in the marketing and promotion of the book and Trudeau's philosophy; thousands of desperate dieters have purchased the book after watching Trudeau's persuasive presentation on screen, only to realize that the book is mostly filled with ‘fluff' and unsupported scientific theories. In fact, a quick look at the Amazon.com tags that customers associate with this product reveal: rip off, quackery, fraud, con man, hoax, total bs, liar, and even dangerous.

Bottom line: Trudeau simply offers yet another spin on the weight loss dilemma that millions of Americans face, and encourages followers to continue buying his supplements, books, and buying into his revolutionary theory with limited proof. Weight loss is a natural process that can be achieved by reducing calories from the diet, eliminating junk and processed foods, eating nutritious foods instead, and exercising regularly.