Page Titles for Search Engines

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By Paul Edmondson


The Title is Very Important when When Writing for Search Engines

Putting keywords and phrases in the title can have a dramatic effect on our placement in search engines.

Technical Reasons

  • Titles should be placed in <H1> tags that indicate an emphasis on words in the title.
  • Title meta tag, which is the most important meta tag usually match the <H1> tag in most writing platforms. This adds additional emphasis on the words in the title.

I always suggest to use your most important keyword or phrase in the title.

Examples of good and bad titles for this article

Good Titles

  • Learn how to write for search engines
  • How writing for search engines can improve your traffic
  • The best way to write for search engines
  • Writing for search engines, everything you need to know

Bad Titles

  • Writing Part 1 (doesn't include the entire main key phrase)
  • Think you know what to do? (doesn't include any of the keywords)
  • Learn about online writing? (Not specific to the article and doesn't include the keyphrase)

So, when you create a Title for your article include the keyphrase that you want to target in the search engines.

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Robin profile image

Robin  says:
2 years ago

What's an H1 tag and a meta tag?

Paul Edmondson profile image

Paul Edmondson  says:
2 years ago

A meta tag is a descriptive tag that in the the HTML code. Most meta tags are not visible, but sometimes search engines will use the description meta tag in the search results, so you can see it. However, the title meta tag is visible. If you look at the very top of your browser, above the file menu, you can see it:)

H1 is a heading tag in HTML. When workds are placed between H1 tags they appear larger and bolder in most cases. Some times designers will alter the size, font and shape, so you can't be sure what's in an H1, but on HubPages we place the titles in them.

Iðunn profile image

Iðunn  says:
2 years ago

my titles habitually bite, don't they. :p

Paul Edmondson profile image

Paul Edmondson  says:
2 years ago

Idunn, I love your titles. Look at how well you are dominating Google for the critical phrase of the revolution.

http://www.google.com/search?sourceid=navclient&ie

Now, everyone can easily find information from the leader:)

Iðunn profile image

Iðunn  says:
2 years ago

no leader in this People's Frozen Sparrow Revolution... I remain a true proletariat part of the flock until the Revolution endz in Glorious Failure, the way a good Revolution should. :)

the google thing is exceedingly cool though :p

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