Okay so you’ve gone through the paces and learned some web 2.0 and other marketing skills. You’ve started to realize the fruits of your labor and actually have leads, prospects or whatever you want to call them actually approaching you – just like ‘they’ said would happen.

The big question is now what? Do you have the skills in place to take it to the next level? Do you know how to talk with these people that are coming to your door seeking what you have to offer? Do you know how to determine if they qualify to do business with you?

Now as you may already know no one has to qualify to buy a product or service you have to offer. But if you have a network marketing organization then you are also constantly seeking qualified business partners to work with – and not everyone qualifies.

I realize most network marketing companies still teach that their business or product ‘is’ for everyone but sadly it just ain’t so. As much as you adore Uncle Fred he has an employee mentality and never misses out on an opportunity to encourage you to give up your crazy ideas of entrepreneurship and just find another job. Uncle Fred does not qualify to become one of your business associates – do not waste your time telling him the plan.

At the same time I started building my business online I was introduced to The New Conceptual Selling a book that teaches how to use what is known as the consultative approach. To make a long story short it is really about learning to find out what is going on with the other person and always work toward a win/win outcome. To become really successful in marketing whether network or otherwise you should adopt and always utilize the consultative approach.

This book does an excellent job of mapping out that process. It was used by me, my upline and everyone within our inner circle with huge results. If you’ve read Ann Sieg’s Marketers Manifesto lately you’ll find that we sponsored more people than the company was even able to handle. Yep I worked side by side with Ann building the business you read about in the Manifesto and as part of our training we all read and passed on The New Conceptual Selling to others.

I’ll talk more about when and how I met Ann and what it was like working with her in future posts. For now I just wanted to get this information in your hands right away. This knowledge will be critical to your success as a successful marketing entrepreneur.

You’ll want to add The New Conceptual Selling to your library ASAP!

Until Next Time!