Google, as a matter of course, decline approval or ban many accounts.

Once you sign the agreement, which is seemingly monopolistic, it is actually an agreement supposed to have been read, understood and signed by you, though you are ignorant of many of the contents of their terms of service in the agreement.

When two big companies or even two different governments enter into an agreement, big legal stalwarts on the two sides go through the draft agreements, approve them and then only the signing process is on.  Also, when you go to banks to get loans, however small or big it is, you are advised to sign umpteen numbers of documents with lots of dots and dashes and you normally sign the same, without asking anything or understanding most of the things. (The pity is in many cases, the branch managements also are not aware of the implication of the contents in the documents.)  Such being the case, it is hardly too much to expect one surfer to understand the intricacies of the agreements.  While all other details are explicitly put, the agreement part of is conveniently hidden in a box and one can read it only if he scrolls the mouse up or down.  (I do not know the implication, may be to call the specific attention of the prospective partner to these). 

I do not undermine the terms that google has incorporated over the years of their experience.  But, only the harshness, in some cases, that invites criticism.

For example, ‘multiple clicks’ is the major reason for an account to be disabled.  It could have happened due to two reasons one out of ignorance and secondly out of over enthusiasm to earn, fraudulently.  While the latter need to be harshly punished, without any second opinion, the former requires some pardon.  In certain cases, when such things happen, the google may allow a grace chance and allow him to continue subject to the condition that this incident should not repeat and if repeats, the account is sure to be deleted once and for all without any further notice.  (For, he has not committed any criminal act like murder, where even the culprit is given a chance to plead his case and is allowed to ‘escape’).

In certain cases, after correcting the errors, the publisher is allowed to resubmit the site for reconsideration.  Such a kind of magnanimity can be extended to the types of bans or declines also.   (Perhaps they might be showing this magnanimity already also and we may not be aware of this.) Only thing requested is reconsideration of the accounts in case of innocent actions.

One of the conditions for approval, as seen in the decline notification only email is

“Your site must have been active for at least 6 months before you apply for AdSense.”

In such a case, just above the column for sign up, they may indicate this.  Also, they include a specific clause. Just before the sign up column on the lines “I have read and understood the Terms or Service and affirm to abide by the same.”  

This will enable a prospective person to abstain from applying and also reduce the work load at Google. 

Since many a people aspire to augment their income avenues through google adsense, they may play safe only after knowing the conditions and need not be dejected once the decline notification reaches them.  Then, there need and will not be any murmur in many forums.