When the time comes to begin researching custom island exhibits, here is an easy one, two, three "To-Do" list to follow that will make your life easier.

1. Allow plenty of time. If you are planning on ordering a 10 x 10 or 10 x 20 in-line exhibit for instance, the time needed to manufacture the exhibit is going to be around 21-22 business days. Depending upon your location and that of the manufacturer, you need 3-5 days to ship. If you add three weeks to work through the design process, including revisions, this means allowing a minimum of seven weeks from start to finish. The time line will be longer if you wish to bring the exhibit into your warehouse prior to the show. For custom island exhibits, the time line will be longer if you are buying a multilevel exhibit.

2. Make a checklist of the components you need in the booth. This seems basic but you would be surprised at how often this is overlooked. If you have special requirements, make note. Generally speaking, considering things like conference rooms, work stations, presentation areas, product displays, and room for storage as a starting point. Other concerns like the need for security, access to packaged product, and serving areas may also be on your list.

3. Establish a budget that will allow you to get the booth you need. Ask yourself or your marketing team if trade shows are still working for your business. Do they provide your company with a visibility and prestige factor that you can't get anywhere else? In other words, the reason to attend trade shows as an exhibitor is to make money either directly or indirectly. You don't attend to save money. A trade show exhibit is like anything else you get what you pay for. Figure out what you need and create the budget for it.

Following these three steps will put you on the road to success at trade shows!