Tips for going global with ice cream products

TIPS FOR GOING GLOBAL ON ICE CREAM

Aside from the expected excellence and commitment, knowing your target market is equally crucial:

• Importance of Research and Development

It's essential to know what exactly the market is looking for. Some countries prefer tropical fruit flavors. Other countries prefer to buy ice cream by the gallon instead of by the scoop. Theses little details can help you position yourself in the highly competitive ice cream industry.

• Get to know the local laws

Its importance to immerse yourselves in the food and labeling laws of the countries you're targeting, like Halal Certification for Muslim countries, US import quota requirements, and the bi-lingual requirements for Canada.

• Choose a good distributor

They should "know how to position and market the product in their respective countries". They usually have access to the global market in their country which serves as the platform for successfully launching the products with their familiarity of the flavors

• Know your cash flow and learn to anticipate expenses.

Shipping and other exportation cost add to your monthly expenses, so it's important to save where you can. Try to compute the direct, variable and overhead cost to make a competitive market price abroad. Knowing your expenses schedule helps you with your budget and cash flow.