Well...OK...there are some exhibiting rules you should follow, but the idea is to think out of the box when your company is exhibiting at a an important trade show. Explore fresh, creative ideas to attract people to your exhibit booth.

Fortunately, there are a myriad of display tools available that are designed to help exhibitors succeed. Exhibit suppliers offer everything from flooring to hanging signs, along with everything in between to help make exhibit booths stand out.

Let's start with trade show flooring. You can order trade show carpet, printed carpet, interlocking carpet or floor tiles, solid wood flooring, logo mats, diamond tile. Depending on the type, flooring can be printed on, logos can be inlaid and colors can be coordinated using custom carpet.

Use flooring to make your feet last, compliment booth colors, express a message or brand and tie everything in your display booth together.

Tip: Use printed carpet to make a bold statement!

Hanging fabric displays are hung from the show ceiling or placed on a sturdy structure and cry out your brand all the way across the show floor. People all the way across the convention, many aisles over, will see your message. Hanging signs also make it easy for someone looking for you to find your exhibit booth.

Tip: Keep the message short & to the point. Attendees may ignore a complicated design that says too much. The idea is to make a quick connection.

There are many types of truss, that are used for a variety of reasons at a trade show. A company may have something heavy they need to display or lighting truss can give a dramatic, theatrical look. Stage truss, with its beefy look can help with a high-tech or industrial look. Custom truss can fit a variety of needs with custom colors and shapes.

We have literally come up with hundreds of unique truss designs to meet whatever need our clients had at the time.

Tip: Truss is great for displaying very large graphics. Order truss with a lot of areas designed to hold big banners. This can be a very graphical look.

 Large mural graphics with an effective design and message can always generate interest.  There are several ways to go in creating graphic walls such as hybrid displays, mural pop-up displays, truss & banners, fabric tension graphics and more. 

Tip: Big and bold is the way to go.  Use bright colors with dramatic graphics.  Large eye-catching images with minimal text goes a long way.  Avoid "wordy" graphics that are seen from a distance.

Banner stands are not only great as stand alone displays, but they can be grouped to make a larger image. One effective way they can be used in larger exhibit booths, is to use them to focus on selected products, services or offers. Banner stands can be used to delineate booths using telescoping banner stands like pipe and drape. Rotating banner stands can add motion to your exhibit and retractable banner stands can be used on a tight budget by themselves. Flying banners such as feather banners, normally used outdoors can showcase a message 16' in the air.

Tip: Use large graphics to attract attention from the aisle and smaller banner stands to focus the message on your best products.

Your booth may need a place to sit, a conference table to close a deal, a meet & greet counter or display cases to exhibit products. Directors chairs not only can give attendees a place to sit, but also can be branded with your logo or message. Collapsible product towers can effectively display products and pack down for easy transport. Counters for a variety of purposes can have graphic wraps, a choice of counter top colors and accessories. Monitor holders for product demos can help you place your demonstration where you need it.

Tip: Turn your meet & greet counter into an attention-magnet by adding a graphic wrap around the base. Place directors chairs on one of the corners of an island booth to attract tired attendees.

At the show, you may need a table to display products, meet with attendees, pass out company brochures, etc... Usually show supplied tables come with an OK looking table skirt of some kind in one of the standard colors. For display table covers, there are also a lot of choices. From throw covers with your logo to contour covers (spandex type material) that mold themselves to the contours of a table to vividly printed full color skirts and table runners, you can turn a ho-hum table into an effective marketing tool that helps you make money! Since at some shows, tables are allowed along the aisle at the front of the booth, whatever is printed on the front of a table can be the first thing people see when coming up to your booth. You should make it count.

Tip: Say something on the front of the table. Add a logo or marketing message to the front of a throw cover or table skirt. Use colors to tie it in with the rest of the display. Print something in full color.