OVERVIEW OF VENTURE

This enterprise takes advantage of many of the major strengths of the Internet: vividly interactive information; constant updatability, and ease of accessibility. The various events that occur in your community are regularly posted in the newspaper or sometimes are broadcast on radio or television. In general, locating these events can be fairly difficult, especially for individuals with full time employment. The primary purpose of a community event website is to supply your website visitors with a comprehensive list of community events. By utilizing your website to dynamically present these listings, you will gain a considerable advantage over the non-interactive media such as newspapers and television. If you apply the correct online marketing plans, you will be rewarded with considerable local traffic to your website and your income stream will be generated primarily through online advertising.

EXPERTISE REQUIRED

You should possess at least basic personal computer skills. You should be able to master HTML programming although through WYSIWYG programs such as Adobe Dreamweaver and Microsoft FrontPage, that task is much easier now than at an earlier time when hand coding was the norm. You should also be able to design your own tasteful graphics, but you may want to outsource to a subcontractor the task of developing a user-friendly database, as that process requires fairly advanced technical skills. Online marketing expertise is also necessary, as the more visitors you are able to attract to your website, the greater your revenue will be.

EXPENDITURES TO LAUNCH THIS VENTURE

This is a relatively inexpensive and simple enterprise to launch online. You can expect expenditures to range between $3,000 and $5,000 if you do not currently have a suitable PC, but as little as $1,000 if you already do.You will need a modern personal computer with appropriate software graphics and HTML editor software, website development, and hosting. Additional expenditures associated with launching this enterprise include online advertising expenditures and any offline promotion that you may require to launch.

NUMBER OF PERSONNEL NEEDED TO LAUNCH

The number of personnel you will require strictly depends on the individual expertise of your staff. This business requires a graphic designer, a web developer, and a webmaster who can keep the information on the site strictly up to date. However, a highly skilled and energetic individual could fulfill all three roles.

IMPORTANT BUSINESS ISSUES TO ADDRESS

Due to the fact that you are providing an community information service dealing with events, it is imperative that your website be constantly updated and always strictly current. This should be fairly simple, however, since your essential service is effectively free ads for those entities interested in publicity for their event in your community. If you elect to offer online ordering of event entry tickets, then you will need make arrangements for a readily accessible location for your clients to pick the tickets up or set up some form of service which can deliver the tickets directly. It is not wise to rely on the postal mails, and city couriers can be prohibitively expensive.

ADDITIONAL REVENUE

One of the primary ways to ensure that your service expands is to develop a mechanism for the online ordering of event tickets through your website. You can develop a program whereby the ticket providers pay you a commission or fixed fee in order to sell their tickets through your website. The main obstacle to this strategy is that unless you are well established in your community and have a considerable volume of website traffic, this is not likely to be a successful approach. You may want to attempt providing the Calendar of Events listings at no charge but bill the clients if they are interested in having a hypertext link back to their own website or additional space or graphics.

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