OVERVIEW OF VENTURE

Specifically targeted and strictly local and regional tourism is certainly one of the internet topics that currently presents the most lucrative online opportunity. Travelers are usually expert web navigators because they know that the information about the locations they seek is relatively plentiful and readily accessible online. There are now countless tourism-related sites online, but there is still clear and present requirement for websites that are laser focused to local and regional niche markets.

The best online start-up home enterprise involving travel at this time is to target a very particular category of traveler, type of travel experience, or specific location and to make your site into the zenith of travel information for the particular geographic or conceptual niche you have selected. The bigger and established sites have already extensively covered general travel, but there are numerous opportunities in the areas that the big sites have missed. Utilizing your local knowledge you could, for example, develop a website which provides in depth information about food, hospitality, accommodation, and events in your area that is not readily available elsewhere in a summarized and easy to access form. You can also choose to develop a conceptual angle, for example, the white river rafting in your area, or the cross country skiing, or even more extreme, rarefied, and strictly vertical markets such as the paintball fields or the off road dirt biking areas in your region.

It is imperative that your site be extremely user-friendly and easy to navigate. It must have all the information tourists to your niche market would be seeking when planning their vacation. You should provide extensive information on car, scooter, motorcycle, watersports and bicycle rentals, hot air balloon rides, playgrounds, beaches, hiking trails, theme parks, and just about anything your area has to offer in the way of tourist attractions.

Revenue for your site can be generated through the marketing of online advertising on your site, plus referral fees from tourism-related websites pitched on your website, as well as marketing a wide range of travel-related products and services directly to your visitors.

EXPERTISE REQUIRED

It is important that you be extremely familiar with tourism content writing in order to be successful at developing this niche website. Basic Web publishing and digital-imaging expertise will be required in order to establish and update the website. You will also require lucid communication skills via e-mail and when necessary fax and phone to service your visitors and customers.

EXPENDITURES TO LAUNCH THIS VENTURE

To develop this informational resource for niche tourists, your expenditures will primarily consist of website development, design, promotion, research, and periodical website maintenance. You will incur personal computer hardware and software expenditures, which will likely include a budget for your tourism database development, as all your data will likely have to be stored in a searchable database. You can expect expenditures to range between $4,000 and $8,000 if you do not currently have a suitable PC, but as little as $2,000 if you already do.

NUMBER OF EMPLOYEES NEEDED

The number of employees needed to run this type of enterprise is one enthusiastic, skilled, and professional travel-savvy individual, and it is feasible to launch this venture while maintaining a separate full time employment position.

IMPORTANT BUSINESS ISSUES TO ADDRESS

Travel is an overwhelmingly competitive industry, therefore ensure that you do your research carefully and select a niche demographic for tourists which is not already covered extensively by competitors which are already dominating in the search engine listings.

ADDITIONAL REVENUE

If you are an experienced travel author, there are extensive opportunities to derive income from travel operators to write promotional articles about their tours, accommodations, or travel services. Your site can also market targeted tourism-related products like such as long distance phone cards and travel insurance.

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