Top Pointers in Brochure Printing and Mailing
62Brochures are a great way to introduce your company to the public. You can make a lasting impact by using bold color and glossy paper. Picking a printing company doesn’t have to be difficult. A great company will make your brochure printing job look wonderful and make your job easier. Here are the top ten pointers for printing and mailing your brochures.
Choose a printing company that has been around for awhile.
Their experience ensures that they know what they are doing. When you are working with a knowledgeable printer the printing process is made easier.
Opt for a longer turn around time, this will save you money.
This costs less for you because the printing company can run other projects with yours.
Use a standard size.
It will make the printing and mailing process easier and cheaper. You can choose from a bi-fold, tri-fold or Z - fold without added costs. These options are not considered custom.
Go for four color printing.
One or two color brochures are rarely as effective as the full color brochure. If you need to reduce costs you can choose to print on one side only. You can also choose color on one side and black and white on the other.
You CAN print your own brochures BUT
If you find yourself in need of only a small number of brochures, you can opt to print them yourself. However offset printers offer small quantities that will in the end save you more money than if you printed the brochures on your own.
Unique looking brochures make a lasting impression.
Opting for folding can cost more but the effect is very well worth it. Not only are they impressive but folds not usually seen by the public prove to be amusing as well.
Printing companies on the internet will have more options that your local print shop.
At the same time, they will most probably cost less. The options are growing when it comes to printing options online. All the more reason that the prices will have to go down. Competition = Cheaper Prices.
Go green with your brochure with soy ink and recycled paper.
Soy ink can be less expensive without sacrificing quality. Soy ink has a lower level of VOC (volatile organic compounds). This means that it emits fewer toxins and produces better air quality. Using recycled paper saves tree and reduces waste. Your eco-friendly brochure will not only be a big hit with consumers but will be helping the planet as well.
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