Companies pay thousands of dollars to SEO firms to get a high ranking in their main keywords and pass their competitors. I honestly think that SEO is an extremely exaggerated term and anyone can achieve great results applying the techniques which are clearly explained in various SEO books authors by SEO experts and owners of several succesful websites.

A detailed SEO bible authored by Kristopher Jones who is CEO and president of successful Pepperjam Network.Over 140 most effective search engine optimization techniques are explained with lots of screenshots in a methodical approach. Starting with analyzing competition in your field, you will continue with the techniques to find the critical main and long tail keywords you will optimize your sites. Developing link building is the next step using several tools of blogging and social networks. An advanced section on Google Adwords and keyword tool is worth to explore. The author also describes the most efficient techniques to make money online with the help of SEO.

Well, author Aarron Walter not only provides white hat legal SEO techniques but also talks about what you should never do. This book has an interesting real life SEO story about how BMW Germany had banned from Google index completely because of black hat SEO tactics.

The main difference of this book from other SEO books is that it dives deep into the Web Standards HTML realm. Many webmasters are not aware of that usage of correct tagging in HTML seriously contributes to value of the page.

According to Aarron, SEO is just a part of a general findability term. To achieve this goal, he demonstrates real findabality practices at the end of the book as well.

Does your site rank at #1 on Google for a popular or semi-popular keyword? If not so, this book prepares you for the white hat SEO fight you will participate to dominate your competitors. The author is owner of MarketingScoop.com website and ranks #1 for many competitive marketing related keywords including "Marketing Expert", "Internet Marketing Expert" etc.

A well written step by step guide which will help increasing your search engine position, even to #1 for those who apply the techniques with ambition.

If you are really new to SEO world and know just a little about SEO, this beginner SEO book definitely helps. All vital elements of SEO (Analysing your position and competitors, finding keywords, applying on-site SEO, getting backlinks with off-site SEO, analysing search engine traffic and an introductary chapter on PPC advertising as a bonus). Eventhough, the book is from Dummies series, you can end up regularly reading previous chapters to understand and strengthen your SEO knowledge.

It is a book written especially for PHP programmers who don't apply SEO techniqus while coding. I know many commercial websites which was excellently coded but since they don't have any SEO practice, they don't rank at all on main search engines and eventually fade off to the garbage. Organic search engine traffic is especially important for online shops because of hot competition.

This book shows the real code pieces which solve duplicate content issues, optimized URLs, SE friendly product catalogs with efficient tagging and more.