To make the most of your hard won traffic, whether generated by your hours of clicking, purchased hits or search engines, the page that your visitor see's must grab their attention.

The first thing that they see is the headline, so make it big and Bold.

The background to the headline should be a good contrast with the text, so if you use a pale background use a dark text, Red is a strong color for headline text as it grabs the viewers attention subconsiously.

Ask a question like "Are you missing out on 80% of the Profit your site could generate ?"

even if their site is generating 1000$ a day they will wonder if they are missing out on even more.

offer your solution to their problem with a call to act NOW.

Alternativly give them a form to fill in that captures their name and email address so that you can send them the information, and at the same time add them to your mailing list. This has the advatage of allowing you to send any number of followup letters to them giving you much more chance of converting the visit in to a sale

Do not try to get your visitor to do more than one thing, at best they are like goldfish, they have a very short attention span. So having more than one link or form on your page will only confuse them. In fact you can prove this your self by sending a support ticket to just about any site you want and asking a list of 3 questions that are relevant to the site. I am willing to state that you will only get the first question answered. I have seen it happen so many times, and if that is the level of concentration delivered by an admin reading an email how do you think your ad would fair if you asked your visitor to fill in a form then click a link to your next promotion?

The final thing I would sugggest is that you make sure the page loads quickly, nothing makes a visitorclick away faster than waiting for your video to load.