Truth In Equity is a term that speaks of the truth in how equity can work for or against you. Equity does not only have to be in your home but can be in things you own. Many different speakers have taught the pricipals of equity management and created programs to help people manage their equity.  Equity was a term that a couple of years ago people were throwing around because of the great upswing in the real estate market.  Now because of the circumstances people are looking how to safegaurd and expand on the equity that they have.  This is how Truth In Equity may be able to help you.

Truth In Equity is a company based out of Spring Hill, FL. It was founded in 2008. The parent company is IFS Development Group Inc which was founded in 2006. Truth In Equity has two public partners. While the company has only been in existence for a short period the partners track record is undeniable in the industry.

Bill Westrom worked as an account executive with Macquarie Mortgages, an Australian bank that first introduced the concepts to the U.S. in 2001 with the Asset Manager Loan. Macquarie has since ceased their US operations. As an account executive with Macquarie Mortgages Bill should posses the understanding of the mortgage acceleration industry.

David Welles, was born in Dover, Delaware. He was introduced to mortgages while working for a small lender in Virginia and later was hired by National City Bank in Altamonte Springs Florida to sell loan programs through broker channels. National City has since ceased its wholesale operations.

Jordan Goodman was recently featured on FOX Business news talking about the product. Jordan's role in the company is uncertain other than publicly endorsing the product on both national news and on the companies sales presentation video.  

Truth In Equity offers the Equity Advantage Program. The Equity Advantage program helps take full advantage of a key banking principles that banks have utilized since inception. Utilizing an adjustable rate mortgage the interest debt is calculated on the daily principal balance. By keeping the daily balance of your debt as low as possible, you pay less interest therefore more of your payments or deposit is applied toward reducing the balance rather than being consumed by the interest. The concept is as simple as that. This allows the average person to make every dollar that they make work for them every single day that it sits in this account.

Truth In Equity acts as a middle man and does not actually provide you with the new loan to accomplish these principles. Truth In Equity analyzes your current financial situation and puts you in touch with the needed services to save the maximum amount of money. The Equity Advantage Program focuses on standard banking principles and mathematics to maximize money movement through a 1st trust deed line of credit mortgage. Their sole focus is to act as a consultant through the mortgage acceleration decision. They help to point you in the right direction about what program is best for your own personal situation.

Truth In Equity does not refinance your mortgage nor do they act as your mortgage broker. Truth In Equity makes their money through a $19.99 personal economic profile fee. Truth In Equity also makes money in the form of consulting and membership fees. The IFS membership fee provides monitoring and assistance for six-months to a year as well as expertise and access to experts in other areas like Real Estate, Legal, Lending, Title, Appraisal and much more.  By them not making money when you secure the first lien HELOC it allows them to be fair and objective to their clients.  This assures the right fit for your situation. 

It is important you research all programs on the market. In the these hard economical and financial times there are always the good and the bad program. Without having the actual formula that Truth In Equity uses to calculate their analysis it is impossible to compare their results to similar programs. Always be a conscious consumer and beware of knock off or look alike companies.