Twitter is a free service that is considered one of the hottest social networking sites on the web since it was launched in March 2006 by founders Evan Williams, Biz Stone and the Twitter team. Twitter allow your friends, family, and co–workers to communicate and stay connected through an exchange of quick updated post on where they are, and what they're doing.

Each communication called a "Tweet" is no more than 140 characters, and they are visible to anybody and the messages can be sent by way of the web, cell phone SMS (Short Message Service) text messaging, IM (Instant Messaging) and the Twitter API (An API is a group of functions, commands, and protocols which programmers can use when constructing software for a exact operating system).

The primary objective for many marketers is obtaining their audience’s attention in a short time frame when their tweets are among thousands on Twitter.

 How often do we read tweets (Short messages) that is typed in to the What Are You Doing Box that appear to be nothing more than the last thousand apparently pointless post about what’s on their mind.

Some Twitter post or tweeting say things you'll want to read, while other post doesn’t. So how do you set your foundation on which to place your marketing efforts that will help you establish your Twitter posts apart from the rest?

To prevent your tweet from being labeled another simple uninteresting post, take the time to think about what you are going to tweet about, share something significant, interesting, brief, ridiculous, thoughtful, random, appealing, social considerations, and/or perceptive,twitter business card.

Think about the Who, What, Why of your post.

Keep your social networking audience attention by asking the who’s, the what’s, and the why’s of your tweets and answer these questions intelligently. Basically the Who? The What? The Why? Ask the question, what are we selling and to whom and why should they buy what we are selling?

In marketing terms, make your post focus on your readers need and it should all boils down to a helpful offering and valuable posting. It is true that you only have a 140 character to deliver your massage, but even the best intentioned social media campaign will be unsuccessful if the “who, what and why” is not well thought-out.

Let’s take a look at a few questions that you should consider:

1.       Who do you believe this tweet will help out?

2.       What is it that you expect your audience will gain or hope to gain from this tweet?

3.       Why will it help out your clients or your business, present and potential?

So here you are tweeting about your recent lunch meeting with the people who follow your post. So which one of the following will gain you a bit more influence with your audience?

“I just got back from my favorite restaurant where I had a lovely Asian chicken salad and a glass of wine for lunch and I must tell you, I had a great time.”

Or

“I enjoyed a beautiful business lunch w @username today, we spoke of joint ventures and how my business X and their business Y can work mutually.”

The individuals who follow your post may reply to your first post because they are happy that you enjoyed your lunch. But your second post demonstrates that you are a dedicated business owner, and a go-getter. It shows that you take your business seriously and that you’re always looking for ways to expand your business relationship.

I say tweet what is essential, as frequently, or infrequently, as the minute’s call for. When you tweet about your company and what you have to offer or steer customers to twitter, it’s with a very different purpose. The purpose is value, ask questions that engage conversation, sharing information that matters—that’s pertinent —to the individual receiving the tweet, and interact with your followers. It’s all about your followers; the key word is “Relevant”.

If you believe your followers on twitter to be your marketplace you have to tweet the stuff that matters, and building a relationship is a key part of the process. As people we buy from people we know, like and trust. We buy from people who will make a difference in our lives, wallets, minds, or work.

Remember that you are using Twitter as part of your marketing campaign for your business, and saying hello in a pleasant way at passersby outside of your brick and mortar store isn’t going to get them in the door any quicker than it will within tweeter. So be considerate in your messages.

Offering your audience something with substance, value, asking questions that engage conversation, sharing information that matters and that’s pertinent, and interacting with your followers is what is going to get them in the front entrance and hopefully have them come back over and over for more.

Twitter has had a very good year. Not only has Twitter create a center of attention worldwide and millions of new users, "Twitter" have been named the crown word in the English language for 2009.

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