Twitter Marketing Agency Twitter Strategy

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Twitter Marketing Basics: Create a Twitter Marketing Strategy

Twitter Marketing Basics: Create a Twitter Marketing Strategy

Many people jumped onto the Twitter bandwagon in early 2009 thanks to celebrity Twitter endorsement from the likes of Oprah. This sudden influx of users has caught the eye of marketers looking to take advantage of this social network of Twitter users. The most successful Twitter marketing campaigs start with a solid Twitter marketing strategy. Here are a few tips for using Twitter for marketing and creating your own Twitter marketing strategy:

Create a Twitter Marketing Strategy

You’ll find the most success if, before your start Twittering, you first write out your Twitter marketing strategy including what types of things you’ll try to post about, how often you’ll post, how your twittering will help you achieve your marketing goals, how many followers you’ll try to reach, how your twittering fits into your overall offline and online marketing strategy, who you can get to help write/submit posts, etc. Once you’ve got your Twitter marketing strategy nailed then start posting to your twitter account. If you’re not sure where to start then consider hiring a Twitter marketing consultant help you create and /or implement your Twitter marketing strategy.

Make & Follow Twitter Friends

Engage with others on Twitter. Follow influential bloggers and business owners and media on Twitter. In some cases they will follow you back. Interact with your followers and those you're following to build relationship and community. Contribute valuable information to the conversation. Retweet relevant posts made by those you’re following. Post links to great articles you or others have written.

Manage Your Brand in Twitter

Do searches using Twitter Search for your own brand or product name to see what others are saying about you or your products or services and interact when appropriate. Develop a plan for how you will reply to positive and negative posts about your organization and who will reply to what kinds of posts.

Get your Staff Twittering.

Twitter offers a great way to manage connections, share industry insights and network. Since Twitter posts are limited to 140 characters even busy staff can find time to post to Twitter while following your organization's Twitter marketing strategy and/or corporate social media guidelines.

Automate Twitter Posting From Your Blog

There are many great apps out there that enable you to automatically post your blog posts to your twitter account. Consider feeding your Twitter account directly from your blog using one of theTwitter apps available via Wordpress and elsewhere. Your Twitter posts from your blog will link back to your blog post, driving your followers into your blog.

Tweet about Events

If your organization is holding or taking part in any kind of event, post about it on Twitter. Invite your Twitter followers to attend or take part in the event. Provide event promotions, summaries, last minute updates.

Use Twitter Software

While you can post directly from Twitter.com, you'll have more success if you manage your Tweets and followers using one of the many Twitter desktop tools available such as HootSuite.com or TweetDeck or Tweetie for the iPhone.


Twitter Marketing Agency Twitter Strategy in the News

  • Marketing smarts for 2010: Five ways to expand your marketing strategyDMNews3 days ago

    As recession pains ease, marketers have seen an uptick in budgets. Now that companies are coming out of the bunker, they are looking for revenue growth, not cost cutting, to improve the bottom line. The logical place to turn to in this circumstance is marketing. We have had discussions with a number of companies that are trying to figure out how best to spend their budgets, and it's no surprise ...

  • Mashable’s Weekly Guide to Web Development & Social Media JobsMashable12 hours ago

    If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter . But we’d like to help in a more direct way, too. Mashable’s job ...

  • Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media CampaignMashable19 hours ago

    The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay big ad dollars for a spot on Super Bowl Sunday. That could be changing. For the first time in 23 years, Pepsi will not have any ads in the Super Bowl . Instead ...

  • Apple Tablet to Offer Dynamic Tactile Keyboard [RUMOR]

    One significant item on many a wishlist (that won’t be under the tree this year) is the famed imaginary creature — cousin to the dragon, the phoenix and the sphinx — known as the Apple Tablet. According to a veritable smorgasbord of recent legends, a.k.a. rumors, we might not have much longer to wait — a 7-inch tablet could be revealed as early as January 26. A brace of new patents unearthed this week by Apple Insider point to a curious probability in relation to the tablet’s screen. The patent speaks of an “articulating frame” that may be raised or lowered to provide both a tactile typing keyboard and a flat surface for pointing. The device would employ some system of intelligence to help determine which mode the user was in, and dynamically adjust itself to provide a physically ridged keyboard or a flat pointing surface as necessary. Whether this mechanism will be included in the first version of the tablet, whether the tablet is to be announced at all, and whether or not Santa really exists, we would love to see this system in action somewhere, someday. Virtual versus physical keyboard is still one of the major ongoing battles in the mobile world, with die-hard proponents on either side — and this system done well could potentially satisfy both camps. Check out more details from the patent application and let us know what you think. Does this system look like an attractive solution to on-screen keyboard comfort and accuracy? Tags: Apple Tablet, patents, rumour, Tablet, touchscreen - 2 hours ago

Browser Plugins For Twitter

Browser Plugins For Twitter

Here's a quick list of Browser plugins that will make it even easier to Tweet

TwitterFox – Firefox extension: publish and view tweets.

TwittyTunes – Post to Twitter what you're listening to. A FoxyTunesaddon

Shareaholic – Share links & webpages via Twitter within Firefox.

Search Plugin – Tweet from the Firefox search box.

TwitBin – Tweet from within Firefox

Tweetbar – Twitter for your Firefox sidebar.

Twippera –  Send and view tweets with this widget for Opera browser


Twitter Plugins, Widgets and Apps for Windows

It seems like every month there are a handful of great new Twitter plugins available. Here's a short list of some of the Twitter plugins available for Windows. Know of any other great ones please drop us a line

What’s Up? – Twitter gadget that lets you see the lastest tweets from your friends

Twadget – Submit tweets directly from Vista sidebar

Triqqr – direct Twitter posting and user profile viewing

Teletwitter – open source Twitter tool.

TwitBox – Tweet from multiple accounts, view replies and direct messages, delete your tweets.

Twessenger – Latest Tweet updates your Live Messenger status

Twitterlicious – check Twitter replies, DM's and update Twitter status

Twitteroo – Provides URL shortening, public and friend timelines

Chirrup – supports Japanese Twittering

TwittIt – Simple and compact Twitter tool

MadTwitter – Twitterific made for Windows

Twitter-Sync for Yahoo – Updates Twitter status on your Yahoo Messenger status.

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