Twitter users everywhere are learning how to utilize a twitter marketing strategy as they promote blogs and report newsworthy events in an abbreviated fashion. With limited space, subscribers are learning to get the word out without the need for page design or site hosting. Your twitter marketing strategy may be a component of a complete social media plan that includes the use of social media optimization for connecting with other subscribers who share the same interests and need for particular information.

Links. Abandoning search engine optimization is a bit radical, but exclusive dependence upon it is not necessary either. With the incorporation of a twitter marketing strategy in your overall social marketing plan, you can take advantage of social media optimization to get your message across to your faithful followers.

• Site links. Twitter serves as a great billboard for promoting your own web site. Each time you add a feature or change your content, let your followers know with a quick tweet or two.

• Blog links. Limitations of 140 characters keep twitter from being a logical place for legitimate blogging. However, micro-blogging the nuts and bolts of your blog with a link to the full text is the best way to take advantage of your twitter marketing strategy that may be used by small business marketers.

• Video links. Videos are often a much more welcomed site than a lengthy testimonial or wordy blog. Link your marketing videos through twitter to direct your current and potential customers to videos on either your own site or the sites of those you follow.

Take advantage of twitter’s social networking capabilities and generate conversation through the inclusion of links with a specific purpose. Using a twitter marketing strategy is a growing trend among social media marketers wishing to serve those customers who were previously out of reach.

News. Industry news is of great importance to any conscientious twitter follower. However, not all sources are reliable or accessible when you really want the low-down on your respective market. Another practical use of your twitter marketing strategy is the delivery and receipt of developing and breaking news as it affects both small businesses and their customers.

• Ditto. Good news is worth repeating. If you read something on twitter that you think may be of interest to your followers, retweet it. They will likely reciprocate with a follow-up tweet that may put a different spin on what you already know.

• Bait and hook. If you really want to know what they are thinking, just ask. Pose questions through your tweets that initiate conversation and generate interest in specific areas of your social marketing plan.

• How am I doing? What small business owner doesn’t wonder if the message is really getting out there? With twitter’s search features, you can query your own business and find out not only what is being said about you and your company but also by whom and how often. And, unlike news reports or individual blogs, you can join the conversation instantly with your own comments.

The possibilities are seemingly endless for using a twitter marketing strategy. Your specific social marketing plan will dictate how you will incorporate your twitter marketing strategy into your total social media marketing scheme.

image credits to -nathan