Two Story Exhibits are designed to impress trade show attendees. However, an investment in a double deck exhibit is worth far more than the price of good first impressions. Take the advantages of a second level, for instance. If used as an open air conference area it becomes the perfect place (as far as trade shows go) to entertain. You can wisk a prospect or client up and away from the show traffic and noise. Once upstairs, the surrounding view of the exhibit hall, exhibits and the people is both interesting and entertaining. It becomes an easy environment in which to get a conversation started.

Signage. The second major advantage of a two story exhibit is that you can have elevated signage on all four sides of the exhibit. In many cases this makes your booth visible all the way across the hall to those entering through the show entrance.

Getting by with less space. Many of the major shows have had their larger exhibit spaces booked solid for many years by the major corporations within each industry. The landscape may be changing at some shows due to the economy but, in any case, having a two story exhibit makes it possible to expand without moving from your existing 20 x 20 island. With a second story, you are free to dedicate the downstairs space to work stations, product displays and demonstrations, etc.

Double deck exhibit rentals are now an option for companies wanting to test the waters prior to purchasing. As rental exhibit grow in popularity, double deck rentals are becoming available in more cities around the world. Trade show rentals are gaining ground within the industry because of the convenience factor. You don't have to store, arrange for shipping or contract for the installation and dismantling services. Once your art department has completed the graphic files and you have ordered electrical services, your job is basically done until arriving at the show.

Playing with the big guys. Finally, a two story exhibit creates the impression that your company is the up and coming big guy.