1n 1980, 35% of American were overweight to obese. 45 billon dollars and hundreds of diets later more than 65% of Americans are overweight to obese.

Many people have struggled with weight issues one time or another. Every diet fad has been tried and dollars lost. At first, you lose weight, but gain it back and find yourself heavier than you were before. This is the dreaded cycle of yo-yo dieting. True, in the short term, you lose weight but this type of yo-yo dieting is detrimental to your health and overall losing weight. These types of diets convince your body that it is experiencing a type of "famine" and in response, your body goes into survival mode, thus slowing down your metabolism and conserving energy. Your body tries its best to hold onto the fat as long as it can. In short, with many diets, the weight you initially lose is from fat and muscle, and that loss of muscle slows down your metabolism even further because muscle burns calories. The bottom line is that there is a direct correlation between muscle and metabolism.

Additionally, there are other common challenges - emotional and physical ones that come along with dieting. To many diets are too restrictive or monotonous, or leave you feeling deprived and do not teach you how to permanently change your eating and exercise habits. Most diets leave you hungry, tired, and craving the foods you miss most! Therefore, you return to your old eating habits and gain the weight back again. The unfortunate part is, is that the weight you gain back is fat weight.

Most Diets Are:

• Nutritionally inadequate - you feel bad, sooner or later
• To hard to follow - interferes with life
• Results are too slow - frustration
• Unsafe ingredients - negative side effects (Ephedra, Ephedra Alternatives, other stimulants)
• Slow your metabolism - the yo-yo effect

The Dreaded Diet Cycle

• With most diets you lose fat and muscle
• Muscle loss = lower metabolism (fewer calories burned)
• After dieting, you cannot burn calories like you did before. So you gain weight back. Start next diet. The yo-yo effect.

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