Automobile Sales Training: Understanding the Five Questions Every Customer Is Asking

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By nlginc

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All clients have five prequalification questions they want answered before they will buy a new car. A car salesman's job is to understand what those questions are and make sure each one is answered during the sales pitch. Most customers are not going to make your job easy by asking them out loud. Instead you have to know what they are and make sure you answer each one with a yes. Once you know what the questions are and you include the answers in your sales pitch you will make more car sales.

Car Sales Training Inquiry1: Does this car have all the amenities I want? Each client will have a preconceived list of features that they think will make their life easier. Everyone wants air conditioning and electric windows, but there are many features that are model or make specific. Understanding what features a specific model has will help you to make sure your customer is happy. If they want a rear DVD system or seats that are heated make sure you offer a car with those features.

Car Sales Training Inquiry 2: Is this car model the one I want? The majority of customers have a specific model in mind before stepping on the lot. Most of the time, this model will have one specific thing the customer is concerned with. If you carry that specific model then you are sure to close the deal. However, if the model isn't available or it costs too much for the customer's budget you need a backup plan. Make sure you understand which benefit the customer is looking for and you will make the sale.

Car Sales Training Inquiry 3: Is this the car lot I should buy from? You will more than likely have competition when trying to sell cars. Therefore, you customer can buy from you or the competition. It is important that you make your car lot seem much better than any other lot in the area. Ensure that every client feels welcomed and important and you will overcome the competition every time.

Automotive Sales Training Issue 4: Am I getting a good deal on this vehicle? Most customers want to know they are getting a good price compared to the benefits or luxuries they are purchasing. If you have spent the time explaining why the vehicle is of benefit of the car to the buyer you won't be spending hours haggling over price.

Automotive Sale Training Issue 5: Should I purchase a new vehicle today or wait to find a better deal? Everyone is in search of the best deal. If the customer thinks they might wait a few days and find a better deal you are never going to close the sale. Instead you must make statements throughout your pitch that assure the customer that today is the best day to buy. Find points that prove today is the best time. Maybe you only have one model they want left in stock, or a special sale will end tomorrow. Whatever the reason you find, make it credible. The customer isn't going to buy today just because you say so.

Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It's a must read car sales training course to help you sell more vehicle in the car business.  Visit us at http://www.nawablearning.com/info.html

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