Baby blankets make a fantastic gift for a newborn, because you can never have too many blankets around.  Plus, it's nice to have a selection for the baby to choose from because they will grow attached to different fabrics, colors or designs.  The cool thing about this industry is that there are always innovative moms who are creating unique baby blankets.  Mom's are diligent.  If they can't find a product that is functional and helps their baby get to sleep, then they may create their own.  After performing a lot of research of various baby blankets, I have found this to be true. 

This seems particularly true for swaddling blankets.  Below, you can find some different brands such as Miracle Blanket, Aden & Anais, Teddy Toes and more.  Swaddling is an excellent way for the baby to feel comforted, as if they are in the womb, and helps give a great night's sleep.  Swaddle blankets can cut down on the chance of SIDS as well and are extremely useful for colicky babies.  If you want to shop for all of these brands in once place and compare, then checkout Blanketmybaby.com.  It's a great site for parents and those looking to buy gifts for friends.