The Importance of Keywords In Website Page Titles

The title tag is the text that will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The text that you use in the title tag is a very important factor in how a search engine may decide to rank your web page. In addition, all the major web crawlers (Google, Live, Yahoo etc.) will use the text of your title tag as the text they use for the title of your page in your listings.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

So, having the business name in the title of the home page is probably a waste of valuable keywords and space.

Consider putting keywords in the title so that your page will display closer to the top of the search engine listing for your desired keyword or keyphrase.

A effective example is to put what your business or services does and the location of your business if applicable.