Using Social Media as a Marketing Tool

In the video below you can see how we are using a creative, funny TV commercial style ad to draw people to our ad agency website. There are a variety of things that can be done to help your business by marketing via social networking.

Below our video you'll see a TV commercial that our advertising agency made for the purpose of running on TV but it has content that could make it work as part of the social marketing planning for this client.

Please watch the video below to see how we used viral marketing and web 2.0 marketing to help a dentist rank better in yahoo and google. The proof that web 2.0 marketing works can be seen in the video below.

Go to Yahoo or Google and search for "Madonna BMW" and you'll see a few videos that are each several minutes long. We have included one of those videos below. What you notice here is that in this viral marketing campaign they are doing things that BMW would NEVER do on TV. While other car dealers are laying off thousands of employees BMW is experiencing double digit sales. They put $25,000,000.00 into producing these videos. Although this may seem like a very large amount of money they brought 21,000,000 people to their website and drove sales throught the roof.

You can read all about it in an article by Business Week.

Successful social marketing campaigns are becomming a big part of the advertising budget for some very well known corporations. If you go to Yahoo or Google and search for "Reebok Tate Linebacker" you'll find some very funny videos. One of the Reebok Tate videos is shown below. The fact that visitors to the Reebok online store has quadrupled is nothing to laugh at.

You can read all about it in an article published by USA Today.