I really don’t think that there is a target market for the Vermont Teddy Bear. These bears are good for all ages, male or female. I say this because they have all types of different bears or all seasons and holidays. They can also be personalized to fit any occasion. Vermont Teddy Bear Company has bears for sick people, valentines day, birthday, and anniversaries just to mane a few.

These bears are great for someone who has a hard time buying gifts or just don’t want to go threw the hassle of shopping. With a click of a mouse you have the perfect gift, and if what you want is not advertised you can have it customized to meet your needs. The benefits that are offered are: you can choose from four different color bears and they also offer a delivery service. These bears are expensive, but they are guaranteed to last a lifetime. With all that said I believe that benefits outweigh the cost. I would rate Vermont Teddy Bear Company 1 being the highest in customer relationships.

Product is the bear with is great and it will last a lifetime. I would rate the bear a 1.

Price is a bit expensive, so I would have to rate that a 3.

Promotion, this is the first time of heard of the company, and I have never seen anything advertised. I would have to rate it at 3. Considering that, looking at the website will intise a consumers to buy.

Place: this is an Internet based company so I would have to rate it an 3. I believe if they had store locations they would be more profitable.

I would absolutely buy from Vermont Teddy Bear, because it is easy and convenient when I am shopping for my little cousins, they will love it. Seeing them happy makes me happy.