In these challenging times business as usual is not an option. At TANDBERG we are passionate that if everyone knew what video conferencing could do, everyone would own it. It's the new way of working. So, what do we mean when we say if everyone knew what video could do?

Three things: first, video conferencing enables you to do more with less; video is a technology that pays for itself. An executive system costs less than just two of the international trips it will replace.

Customers like TNT, one of the world's leading express mail and delivery companies, have experienced the ROI of video first hand. Our solution will help them save a EUR11.5 million on travel and deliver an ROI of 71%.

The second thing to know about video conferencing is that it can transform your organization. There is more to video conferencing and telepresence than money saved. There is money earned and competitive advantage. Video is known to accelerate decision making, scale knowledge, unify the organization and can even provide better work-life balance for employees.

Statoil, one of the world's largest oil and gas companies will tell you that issues that used to take two months to resolve now take just two weeks.

And finally, be greener. While tough times won't last, environmental problems will unless we take them seriously. If 100 employees used video conferencing at home, one day a week for a year instead of driving to work, it would save the equivalent of a forest the size of 5 football fields.

The best business leaders are acting. In the example of TNT, I mentioned earlier, in addition to saving money, video will also help them become carbon neutral.

So in summary, video conferencing can help you do more with less, transform your organization and be greener and that is hardly business as usual. However, there is an if. The benefits we just spoke about can only be achieved if three requirements are met. First, quality is absolute. Business meetings require video conferencing quality not available in consumer minded products. HD is not optional.

At TANDBERG we address this with HD across our product line and with no comprises in our network products. Secondly, at TANDBERG we believe video should be for everyone. A company should be a community, not a country club. As such, one size does not fit all. We offer video end points that fit different life and work styles. TANDBERG has the broadest range of solutions in the industry, from telepresence for the senior executive to video conferencing IP forms for frontline employees. As important, at TANDBERG we are firm believers in a standards-based approach.

Now finally, desirability. At the end of the day, it's not about technology, it's about great meeting experiences and a solution that people would want to use. At TANDBERG, we address this through intuitive user interfaces that draw people in, good looking products and a passion for helping clients drive usage and adoption. In the current environment, we believe the proposition of video conferencing is unbeatable; it can help you do more with less, transform your business and be greener. It's the new way of working.