Traditional reading methods are challenged by the modern online /internet  reading  or the E books  available in PDF formats .The main advantages of Online reading  are  : You can store it electronically  for future reference and  You can view multimedia effects through videos .Still it overcome this tough competition with online media .Now traditional newspapers  are decided to implement  these features to their products so users/ customers can read wirelessly  using Wireless Reading Devices  and watch videos during reading Newspapers .

Watch Videos While Reading Newspapers

Haven’t you seen a newspaper in Harry Potter that speaks!!! Yea most of us do wonder as that will it become a success in future. No need of thinking more detailed towards it because such newspaper will be with us in a few sort of time. An international weekly called Entertainment Weekly was the first to bring such one (Video ads in Print Media ). The importance is that the magazine also facilitates the reader to see videos while reading. This attempt was only just for advertising a serial in the American channel CBS.

Technology Behind CBS Video Advertisements

The viewers see the video in just of 2.7mm wide screen. This frame less screen with a small speaker was introduced by a Los Angles based company called Amery Chips. The video screens should be attached separately on the magazines. It works just as the old technique that is when the greeting cards are opened the songs comes automatically, when the pages are moved or turned the video also starts. The video consists of only an ordinary advertisement of Pepsi. Even the Pepsi Company had contributed for developing this technique.

However, the CBS channel dislikes publishing the actual amount that was required to develop this technique. Even they had not decided how much magazines should be published out. But they have decided that this facility will be availed only to the customers of Los Angles and New York. It is so beautiful that the readers could analyze and understand as they had yet being done just by imagination.

Another technical change in reading industry is automated wireless reading devices which helps to read electronically .They are known as digital book readers  / ebook portable readers  /electronic book readers / wireless reading devices .

Amazon has come up with the amazing wireless reading device Amazon Kindle DX: Amazon's Wireless Reading Device for future

Top reasons for choosing Amazon Kindle DX

• Electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper.
• Wireless connectivity - you can purchase it from any Amazon shop or online (You can use amazone ads in this hub), just like using a cell phone! When you buy a book, it is auto-delivered wirelessly in less than one minute.
• More than 88,000 books available, including 100 of 112 current New York Times® Best Sellers. Free book samples. Download and read first chapters for free before you decide to buy.
• Read top U.S. newspapers including The New York Times, Wall Street Journal, and Washington Post;
  
• Read top magazines including TIME, Atlantic Monthly, and Forbes — all auto-delivered wirelessly.
  
• Read top international newspapers from France, Germany, and Ireland; Le Monde, Frankfurter Allgemeine, and The Irish Times.
• Read more than 250 top blogs from the worlds of business, technology, sports, entertainment, and politics, including BoingBoing, Slashdot, TechCrunch, ESPN's Bill Simmons, The Onion, Michelle Malkin, and The Huffington Post
• Still I don't have this one in my pocket , so share your real time experiences with wireless reading devices , are they overcome traditional newspapers in future?
  

Conclusion

So that the future generation should be proud of introducing such magazines and wireless reading devices that could even be more proud of introducing such one into the market even in such a short time. What will future of our magazines and newspapers  ? How they they look like  within few years ? These some interested questions comming to my mind