Overall, the Vitamin Water brand’s marketing mix is very consistent to what the consumer what. With price Vitamin Water is available. The range for Vitamin Water is anywhere from $1.50 - $2.50. If you go to grocery stores they sell it for $1.50 but if you go to places in midtown or uptown New York it can cost more than $2.00. Thus, this leads to place which if you go to different places in the city it cost different. In the Lower East Side of the city it would be cheaper then going to Midtown or Uptown in New York. Next is promotion. If you every get the chance to go to Path Mark to shop you would be able to get Vitamin Water in a bundle. You can get 10 bottles of Vitamin Water for $10, which means it would only cost a $1 each. Thus, this concludes product. I believe that this product is a very efficient product because there are benefits to offer. Different types of Vitamin Water provide different resources of vitamins. For example, if you need more vitamin C then you would get the Vitamin Water that has 100% Vitamin C, which I believe is the Power-C.

Based on my examination, my product is doing a good serving of needs for its customers. For example, since there are a few selections of Vitamin Water there are unique needs for individual who require special needs. If you need more Vitamin C then you would get Power-C the dragon-fruit flavor. If you need more Vitamin A then you would get multi-v the lemonade flavor. Vitamin Water has a drink that contains triple antioxidants known as XXX, blueberry flavor. After a few examples, that is why I say this product is a good serving of needs for its customers. Vitamin Water has amount 15 different types of flavor and each one has different vitamins/proteins in them. Thus, there is always room for more types if they can make more types. To Vitamin Water, I’m not too sure if there should be more flavors. But of course it is always better to have more flavors to choose from so they can make more money. But one thing I would recommend is to have new sizes. I would suggest a family size. There biggest size as of right now is the 32 oz, which is a quart serving size. I would suggest something more like 64 oz or 128 oz. I love Vitamin Water; I would rather buy the big sizes just to save more money.

I wouldn’t recommend any packages changes because they now have the small size, medium size, and the big sizes. I would suggest a new package though that you can pour out by the pushing a button. This would be similar to the 5 gallon water container. You can bring it to the beach or keep it cold in the cooler. This would be a nice gesture because you can share it with everyone instead of having bottles everywhere. Plus it would be a little bit cheaper.

Their pricing is definitely in line with their competition if not more. This is because Vitamin Water is not a cheap inventory. What they provide for consumers is very essential to the human body. From what I can remember the first time I drank Vitamin Water was about 2 years ago which cost me $1.25 and now it cost me $1.50 or even $1.75. Vitamin Water is still very new to the business world, but it has made a dramatic change over the last few years when it was introduce. I do believe that they have a good amount of channels but still not enough. There are still places which don’t carry them. For example, some certain gas stations don’t have them because it cost them too much money just to carry them and they don’t know whether it is a sellable product or not.

Vitamin Water now has a very large selection of media because they are distributing there advertisement almost everywhere. If you watch television you can come across commercials for them. If you every listen to the radio they have advertisement on the radio for them. If you every get the chance to read the newspaper they distribute advertisement and coupon for Vitamin Water. In terms of now, they have distributed their invention almost everywhere feasible in the USA.