While getting traffic to your website is very important, understanding how to convert visitors into paying customers is more so. Web analytics programs such as Google Analytics can help you better understand these traffic and conversion patterns.

Remember when web site traffic was talked about in terms of "hits"? You'd read about how many millions of hits a particular website got every day. Eventually, we moved away from the term because everyone realized it was meaningless. Page views replaced hits as the primary traffic metric but has nothing to do with actual usage. So what's a better measurement? Good question!

Have you ever wondered how much attention your visitors pay to your website content? What's the actual amount of time a user spent interacting with a page, rather than just the time a page has been left open? Even if the visitors haven't left their desk all morning, probably they're surfing three, four, or even more sites at the same time.

Enter ClickTale, a service that goes one more step by recording users' actions so you can see their every mouse movement, every click, and every scrolling action. From these recordings, it generates movies of individual visitor's use of the site and let you see exactly how they interact with your website. Use it to find flaws, enhance navigation and usability as well as increase your site overall effectiveness. See what they liked and what they didn't. There is a unique insight that can be obtained from watching a user interact with your site!

Some of the detailed information includes:

• Number of visitors and pages viewed by each
• The country visitors came from
• The active time visitors spent in your website
• The referrer or webpage that sent the visitor to yours
• The entry page to your website
• Heatmaps showing you what sections of your pages get the most attention

If you're a Blogger or own a website, definitely check it out. Use ClickTale absolutely free. It's easy and setup takes less than 5 minutes. It will for sure change the way you plan and design websites.

They also have an Affiliate Program if you're interested in promoting their services.