Web analytics is a program that runs effortlessly on your website every single second of each day. It is used to collect valuable information about each visitor to your website so you can make adjustments to improve conversion and develop strategies to increase company revenue.

There are many different types of web analytics and different companies who offer such services. Google Analytics is an amazing service offered by Google and it is FREE!! Through Google web analytics, you can track daily visitors, where they are coming from geographically, what pages they are visiting, and how long they are staying on your website. This information is key when determining to whom you are looking to market or advertise to.

One of the best features that Google Analytics offers is the tracking of keywords. You can actually pull up a report about which keywords are being used to find your site. You can then adjust your AdWord advertising budget to focus on those target keywords, or optimize your landing and other pages to rank higher for those keywords. This is crucial when trying to get as much search engine traffic as possible.

If you own a website that sells a product or service, you can set up conversion goals that will track a visitors progress through the sales process. This is a valuable tool that will show you where and when a potential customer drops out of a sale and then you can analyze the problem with a certain step. Once you fix it, you can then go back in a week or even a day later and see if your conversion increases. Most companies who set up conversion goals, see large spikes in their sales and revenue stream within a few weeks.

So you can clearly see that web analytics are an important aspect of a website. Without it, you are losing valuable data and sales to your competitors. You need to look into Google Analytics today if you are lacking web analytics software. It only takes a few minutes to set up and then you are rolling.