Steve Tenpenny is the author of this thing, and you have to wonder if his name is a warning about how much this new course is worth. Does it have "scam" written all over it?

Not really.

Steve Tenpenny launched "Project Site Flip" back in December of '08, and if the reception for THAT publication is any indication, savvy marketers may be in for a real treat.

Steve seems to have developed a formula that is a perfect match for newbies, and he has a real knack for explaining things in sufficient detail to be useful, but not overwhelming, either.

As he continued to receive feedback from excited "site-flippers," Steve began to focus on monetizing the websites and squeezing even more profits from them before they were flipped.

Hence, the birth of Website Profit Formula.

This is the heart of what Steve presents in his new product, Website Profit Formula. While still holding to the model of building quickly and efficiently before flipping, Steve now focuses on how to properly monetize your sites so that that start producing income more quickly .... in effect, making money for you (pre-flip) ... before they make MORE money for you (post-flip.)

Double-dipping. Nice.

Steve has the information wisely divided into four main areas:

1. Profits
2. Traffic
3. Link Building
4. Loopholes

But where he really shines is in creating an ONGOING site that provides its members with exclusive access to unique site building goodies:

• website templates
• wordpress themes
• website scripts

While not all of these are immediately useful for a straight-up newbie, once you have gotten your feet wet you will appreciate the integrated approach Steve has taken to provide more advanced site-building tools and methods of monetizing a variety of niches, either via HTML pages or Wordpress blogs.

So in essence this is a positive and a negative; if you are brand-spanking new to internet marketing, you'll need to focus on the basics and put a few of these powerful tools on the back shelf of a short period while you get up to speed.

But once you do ... or if you are beyond the newbie stage ... you will find the steady stream of new tools each month a plus -- and it will save you the time and effort of roaming around the net trying to find them ... and from wasting money purchasing them from some less than reputable sources. Better to stick with Steve, where you know you are getting good value, and an ongoing relationship instead of a one-time purchase from a fly-by-night "guru."

This approach also shows that Steve Tenpenny knows what he is doing. A multiplicity of templates helps keep Google happy, since everyone using a particular technique are not all using exactly the same templates.

Smart move.

It also gives you more flexibility when it comes time to adding your own signature to building, monetizing, and flipping sites in varied markets.

Maybe.

One of the big complaints in recent months has been about products which are overly-technical and complicated, or smart but too hard to implement for the average new internet marketer.

If you are super-advanced, and already have a great handle on SEO, speedy website construction, how to install and utilize PHP helper scripts, can generate backlinks woith no problem, and know how to get your website ranked in the Top 10 of Google ... and so forth ... then Website Profit Formula is probably NOT for you.

On the other hand, if you want clear guidance on an understandable method of creating internet income, as well as an upgrade path as your skills develop, and a little bit of hand-holding and ongoing support through the website membership .... then Website Profit Formula is JUST what you need.

However, there is one final downside:

Steve wants to make sure he CAN provide the level of support that every new member deserves, so he is not providing unlimited access forever. Once his trigger point has been reached, and he can't provide the level of support his standards demand, he will close Website Profit Formula down to new members.

So it is time-limited, and exclusive.

You should probably jump over and check right now to see if access is still available:

>> Website Profit Formula >>