Social media marketing is a marketing strategy that makes use of the latest Web 2.0 technology. The internet today has become a lot more interactive than it was in the past and savvy internet marketers are making use of this in their marketing strategies.

Social media marketing makes use of social content sharing, social bookmarking, social networking and many other Web 2.0 websites. It aims to use as wide a spectrum of Web 2.0 resources as possible to reach the broadest customer base.

The first reason that social media marketing is important is because this is where everyone today is going. As a marketer you know that in order to succeed you need to be where the people (your target market) are. When it comes to the internet, you will find people on the social media or Web 2.0 websites.

Another reason that social media marketing is so important is because it also provides you with secondary benefits such as improved search engine optimization. For years webmasters have been considering how they can get better results from the search engines and social media is a great way to do it. Social media allows you to get multiple search engine listings and because the search engines love Web 2.0 these listings will also stand a better chance of being higher up in the listings.

An effective social media marketing strategy will consist of a variety of strategies including posting content to social content sharing websites like Hub Pages, bookmarking these using social bookmarking tools such as Digg, Delicious, Stumbleupon, etc. and sharing links on your social networking profile. To learn more about a social media marketing strategy please visit our Social Media Marketing Strategy hub.

As a serious internet marketer today you cannot afford to neglect social media marketing. This is where the people are and it is something that is sure to improve your search engine results. Get started today.