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Want to Create Your Own iPhone Application? What Customers Want in an iPhone App

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By K Tannahill


Qualities of Awesome iPhone Applications

The iPhone is one of the most popular wireless devices on the planet today. In fact, over 17 million iPhones have been sold since its launch in 2007. One of the contributing factors to the success of the iPhone is the incredible variety of iPhone apps available for download. As the iPhone continues to gain momentum and increase in popularity so does the popularity and variety of iPhone applications.

Thousands of iPhone users flock to the Apple iPhone store on a daily basis to buy the newest and coolest iPhone applications available. With over ten thousand iPhone apps for sale and thousands more being purchased on a daily basis there has become a steep increase in the number of iphone apps being created and sold on the Internet.


What is the fascination with iPhone apps and what qualities make for a great iPhone application?

The most popular and widely used iPhone apps have several outstanding qualities that make them stand out from the rest. Here are some things to consider when creating or buying an iPhone application:

Useful & Easy to Use

An iPhone app has to be useful in order to sell. Some of the most popular useful apps include SayWhere, Shazam and Google Earth. Each of these apps has tapped into a “need” of the iPhone user. If a customer finds an iPhone app to be useful, helpful or a time saver chances are they will purchase the application and recommend it to other iPhone users.

No one wants to invest in an application that comes with detailed instructions. In fact, the majority of iPhone users prefer to download an app and then use it immediately. If the iPhone app is difficult to use or understand then chances are the user will move on to another application that is simple to understand and easy to use.


Unique & Appealing
An iphone application needs to be appealing to the intended audience or demographic. The success of an application usually depends on the reaction of the individuals the app was created for. Once the application gains a following with the intended audience it usually has the tendency to appeal to a broader and wider range of users.

The appearance of an iPhone application can assist in determining its success. With so many interesting and unique applications available why would anyone want to purchase a bland and boring looking application?

The most popular and widely used iPhone apps have several outstanding qualities that make them stand out from the rest. Here are some things to consider when creating or buying an iPhone application:

Useful & Easy to Use
An iPhone app has to be useful in order to sell. Some of the most popular useful apps include SayWhere, Shazam and Google Earth. Each of these apps has tapped into a “need” of the iPhone user. If a customer finds an iPhone app to be useful, helpful or a time saver chances are they will purchase the application and recommend it to other iPhone users.

No one wants to invest in an application that comes with detailed instructions. In fact, the majority of iPhone users prefer to download an app and then use it immediately. If the iPhone app is difficult to use or understand then chances are the user will move on to another application that is simple to understand and easy to use.

Unique & Appealing
An iphone application needs to be appealing to the intended audience or demographic. The success of an application usually depends on the reaction of the individuals the app was created for. Once the application gains a following with the intended audience it usually has the tendency to appeal to a broader and wider range of users.

The appearance of an iPhone application can assist in determining its success. With so many interesting and unique applications available why would anyone want to purchase a bland and boring looking application?


Fun Games and Great Graphics
Pure silliness and simple fun can be a selling feature. A lighthearted app that brings out your inner child can sell like hotcakes. In fact, these types of iPhone apps are some of the most popular and best selling applications on the market. PhoneSaber is a perfect example an iPhone app that is used simply for fun.

Gamers love their iPhone apps. Games sell because they appeal to a wide variety of people. Young or old, everyone loves a great game. Games can vary in their level of difficulty. Some are simplistic and others require in depth concentration. However, the most popular iPhone games have one thing in common; an addictive following. When an iPhone user loves a particular game they will play it over and over again and will recommend it to friends, family and everyone else.

Graphics are particularly important when it comes to choosing an iPhone application. The iPhone supports high quality colorful graphics so in order for an iPhone application to become popular it should have incredible graphics that will attract the iPhone user to the application.

Practical and Free
Another important factor regarding the popularity of an application is how easily it can be incorporated into the daily life of the iphone user. For example a game it can be used for leisure and fun. If it is a navigational tool it can be used when traveling and if it is an organizational tool it can be used in the home or workplace

Most iPhone applications are relatively inexpensive. With so many apps available it is important to keep the price down so that users will purchase the app. Some of the most popular and widely used iPhone apps cost less than five dollars. In fact, many apps are available for free.

With the increase in iPhone sales and the ongoing popularity of iPhone applications there is an incredible opportunity for individuals, developers and gamers to create and sell unique, useful and fun iPhone apps.

© Krista Tannahill 2009 - Permission to republish this article in print or online must be granted by the author in writing.


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