Can't understand her thinking?  Single men often lament that women only fall for ‘bad boys’. They complain that nice guys always finish last in the mating game, and whine that women never give honest, loyal and upright guys the time of day. It must be, they assume, that women are simply gluttons for punishment. Like lemmings, they chase after men who will use, abuse, and then leave them when it’s time for the next conquest.

The actual truth lies somewhere in the middle. What do women think? Women DO like some of the attractive qualities that so called ‘bad boys’ posses, but the vast majority are NOT looking to be mistreated. What most nice guys fail to realize is that their bad boy competitors attract women not because of their negative and dysfunctional behaviors, but despite them. Women don’t like to be stood up, they don’t like to be an afterthought in a guy’s life, they don’t like to abused verbally, emotionally or physically.

The fact is that knowingly or not, bad boys, in their interactions with women, showcase POSITIVE, highly attractive qualities that most nice guys don’t. Key among these qualities are a sense of confidence, independence and a cocky playfulness. Women don’t like needy guys, men who are unsure of themselves, or what they want out of life. Many nice guys unwillingly give off an impression of neediness and submissiveness in their efforts to be so nice to a woman so that they don’t dare risk offending them. In their attempts to be caring and considerate, they set themselves up as a possible ‘friend’, and kill any sexual chemistry there might have been with a woman.

‘Bad boys’ on the other hand, give off the opposite impression. As they don’t necessarily care about a woman, they tend to naturally give off an air of indifference, even when they are pursuing them. As such, their interactions with women are not burdened by an overly polite nature that is guaranteed to kill any sexual attraction that might have otherwise existed. Similarly, their natural cockiness comes off as independence and self-reliance, which are two highly attractive qualities.

The key point for nice guys is therefore not to try to adopt the negative characteristics of their ‘bad boy’ counterparts. Rather, they should look deeper and discover the actual qualities that rational, attractive and intelligent woman find so attractive in ‘bad boys’. In doing so, they will stop complaining about the ‘unfair’ nature of the mating game, and turn their attention to developing and expressing the highly appealing qualities and characteristics that woman want.