Australia is said to have a wealth of coffee culture due to the growing popularity of coffee worldwide. Most of the growth that you will see in Australia’s coffee drinking culture is coming from the advancement of specialty coffee shops all over the country, which is being spurred on by the younger generation. In the past few years, coffee has become a part of the life and style of modern Australia, and the coffee shops are on the rise as locals places of social importance. Coffee shops in Australia are now becoming more of a hub for business meetings and partnerships to confer, due to the fact that is gives you a peaceful sanctuary to be had away from the office. Also factor in that Australia is full of beautiful natural settings, and you will see that the coffee shop trend now also caters to specialty coffee house locations that charge more per drink for a better view. Many of the new specialty coffee shops that are now popping up in Australia overlook lush parks, gardens, and beaches to add to the coffee ambience that you are looking to enjoy.

Many of the specialty coffee houses in Australia also look to educate their customers about different coffees to create a sophistication in the coffee drinking society as it is known. This fact alone has been a contributing factor to the large rise in specialty coffee shop sales in the past few years since the coffee class and sophistication of the Australian culture has caught on as a trend. On that line of reasoning, it is no wonder that Starbucks has failed there because they are not fitting in with the things that the coffee connoisseurs of Australia are looking for. Starbucks is seen to be vital in the US, but in the Land Down Under, it is just one of the many choices vying for the top coffee spot. Interesting. Starbucks seemed to be approaching marketing coffee concepts that were already prevalent in Australia, so they were not as cutting edge as they seem to be in the US, meaning that they had much less popularity overall. When Starbucks introduced itself to Australia in 2000, they found it shocking that the advanced coffee culture of the country was already well versed in the different espresso drinks like macchiatos and espresso con pannas.

In the end, Starbucks raised the white flag and was forced to close all but 23 of their Australian stores since the Aussies were way ahead on the coffee game. The Australian can now boast that they are responsible for a pure coffee market that supports premium roasts and grinds of deluxe coffees. The majority of Australians are looking to the top choices in coffee beans and grinds and avoiding instant coffees altogether. We can learn a thing or two from this classy coffee culture, like getting back to the authenticity of the drink and not just looking to what has been marketed to us for under a decade. Real coffee has rich and robust flavors that offer unique tastes, so it cannot be found in just any mass marketed chain. And we have Australia to thank.