WHAT DO I DO WITH THESE OLD MLM LEADS I BOUGHT?   I have had this convesation so many times over the past couple of  years with consulting clients it is scary.  They joined an mlm company and were told by an ignorant upline to start spending a couple hundred bucks a month for leads and pound the phones.

Four months into the deal, they have made 200 phone calls with little or no results.  They have 800 leads they haven't had time to phone, lead charges on their credit card, and they are ready to throw in  the towel. 

As I have said many times, the fastest way to run a new person out  of the business is to throw them into the cold market "dialing for  dollars" every night of their life.    This is just too brutal and the majority of people are not ready for this kind of rejection and frustration.    Anyway, back to my story.

At some point they find me and order our 21 Ways to Create Leads in  your Local Market Course. (www.LocalMLMLeads.com)  They gain a  tremendous amount of experience and confidence working in their local community and over the next four months develop and organization of  20-30 people.

At this point they are usually ready to hire me for some 1-on-1 coaching, and here comes the question:  Is there anything I can do with the 800 leads  I bought last year?

My resposne is always the same.  Send a voice broadcast to them. I believe we shold Master prospecting and recruiting in a very sequential order.

* Warm Market Referrals (www.StartRightMLM.com)

* Local Market  (www.LocalMLMLeads.com)

* Newspaper Ads  (www.NewspaperSponsoring.com)

* Funded Proposals (www.FundedProsposals.com)

* Online Lead Generation (www.CreateOnlineMLMLeads.com)

* BUY LEADS Voice Blast http://phonebroadcastclub.com/?id=cmg

I recommend that you only buy leads AFTER you have mastered the first 5 prospecting and lead generation techniques and AFTER you are full time in the business and you have and advertising budget to support this business expense.

I never have recommended that people buy and call leads.  It is the biggest  waste of time in the business I can think of.  I know that there are some "gurus" that promote this and do live calls.

Here is what you don't know.  In some cases this is what is really going on  behind the scenes.

The gurus is selling leads for a particular lead company.

The gurus has a deal with the lead company.  The leads they are calling are NOT the same quality of the leads you will be getting.  There leads were contacted previously and told that someone would be calling them that night.

So if it seems like everytime they call a prospect the call goes flawlessly there is a reason.  That aren't playing in the "real world" were you have to play & perform daily.

I have always taught people to use a voice broadcast system and find the low lying fruit, the people that are sincerely looking for a home based business.

People always asked me to recommend a specific company and until recently I  would just tell them to do a search for voice broadcasting online. I didn't have any particular recommendation until now.

A couple of months ago, I evealuated a new voice broadcast company. Their rates are great and their service impeccable. They also have an affiliate program  (I believe we should sale picks and shovels!) so you have the opportunity to  use the service free.

If you would like to learn more you can check them out here: http://phonebroadcastclub.com/?id=cmg

So what do you do with old leads?

Send them a voice broadcast.

It should simply say

 Hi, This is Dale Calvert calling you from Lexington Kentucky and I have information here, that at one time you were interested in starting a business from home. I teach people how to create six figure incomes from home and at the present time have 3 openings, if you feel you qualify and would like to be considered, please call me immediately, my number is  502-868-6199   When they call, ask questios and take control of the conversation, DON'T PITCH THEM, MAKE THEM SALE YOU!

You have the gold, you are the one with the opportunity.  Treat your  opportunity like you have a $100,000 a year job to offer people and  watch what happens to your recruiting ratios. 

I guess that is a subject for a future post.  Until then, check out http://phonebroadcastclub.com/?id=cmg and I will talk with you again soon.

Dale www.DaleCalvert.com

PS  I am doing a closed door training this weekend in  Jackson, TN if you happen to be within driving distrance,  shoot me an email or call or office and I will see if I can  get you in.