What factors influence sanitary napkins and tampons buying decisions for women. I am serving a client from...

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By annaw


What women want in personal hygiene products

When purchasing personal hygiene products I first consider the brand, it must be a brand and/or company I trust and am most familiar with.Brand reconiginition is key for me.Secondly, I am looking for functionality does the product do exactly what I need it to do, everytime.Third,comfort.

Last, but certainly not least, cost is a factor.Although I have no intention of foregoing comfort and functionality for a lower cost less known brand.

Living in Texas and enduring the blistering heat,I am looking for a sanitary napkin that is thin and not too bulky staying as cool as possible in the pubic area is key to greater comfort and confidence.I would be inclined to buy softly scented pads and those containing some form of odor control not necessarily scented in this case.

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