Google AdSense is an ad-serving platform that puts advertisements that “make sense” - specifically, that make sense supported by relevant content, and presumptions on who might be interested in that content. AdSense is an application program of the broader concept of Contextual Marketing. Contextual Marketing is exactly what it sounds like. On a internet site about custom automobiles, you could have an advertisement for fancy wheels or car care kits. On a site about off-roading, you might deliver an advertisement for hard-wearing truck tires or spotlight rigs. A ice hockey web site could advertize hockey sticks…and a tennis web site, tennis shoes. Contextual Marketing just means aligning the advertisement serving with the context/nature of the website and its audience, the equal way like items are sorted in a store. And the “context” can be cut much better than site level, it can be page level, article level, and so on, so the advertisements always match the material they are appearing with, and thus, appealingness to the interest of the reviewer/customer at any given moment.
So what’s in it for you - the site publisher/proprietor? That’s easy. Every time a visitor to your web site clicks among these advertisements, you make revenue. The better the advertisements are placed, the more clicks you get, the more revenue you make. AdSense exhibits easy-to-read, text-based, applicable advertisements that don’t shadow the content of your website or bother visitors. In reality, you've seen 100s of these advertisements yourself, because you’ll realize momentarily.
Nowadays there are probably only a few places in your site that can directly make you profit, if any. The magic of Google AdSense is this: It allows for you to earn profit through all pages of your site. On top of that, with algorithms