Everybody just getting started at CPA marketing, then I bet you're having a hard time to learn all the different types of offer available. But please don't get discouraged, as it is part of the learning curve.

The most common ones you will stumble upon in nearly every CPA network are zip-submit offers, free-trial offers and e-mail submit offers.

Let’s begin with free-trial offers, because they are so popular among both advertisers and the marketers who promote them. How can it become so popular? Because free-trial offers are free most of the time for the customer, except maybe some small fee to ship the goods. Everybody is happy. The company gets a valuable lead and at the same time, the customer gets a winning product for an incredibly low price.

I remember I was wondering when I first heard about this: how can this really benefits me and/or the advertiser? We see that, even though the offer is almost free, advertisers are paying a real good sum of money ($20-$100 per lead). It is possible because many of these offers are forced continuity programs – by participating in the free-trial, the corresponding customer is accepting the terms to pay for more when the product trial is up, usually via an auto-ship program.

But that is another story. All you need to do is delivering the lead, and the rest will be taken care by the advertiser. The bottom line, you get a high percentage of commission on a very converting offer and all you got to do is to deliver the lead to the advertiser's sign up form. Free-trial offers are popular for a reason…

Let's move to the second popular one: zip submit offers. This one is also simple. You only need the prospect to enter their zip code to get paid. Let's not worry about how the company will make money from that, you just need to know that you get paid for the zip code and nothing more. These offers convert extremely well, although they are generally low-paying – no more than about $0.75 to $1 per zip code, but if you can drive a lot of traffic to them even small change can add up to big money.

There is another type I'd like to discuss: the e-mail submit offer. We all know that building relationships with the customers is vital to the life of a business, and that's why advertisers are paying big money for qualifying e-mail addresses. That's where you come in: All the visitor needs to do is enter their e-mail address and you get paid. Like a zip-submit, the payouts can be a little low, but you can make up for that in volume.

Learn more about the different types of offers in CPA industry and, most importantly, how to pick the right offer from the start and how to promote it, by checking out the King of All CPA Courses - Zero Friction Marketing.