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What's New in Eyewear

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By boppster



Bed Head Eyeglass Frames

Fun, individualistic geometric shapes and neon colors help distinguish this year's newest releases from Aoyama Optical USA's Bed Head Eyewear.

Besides the sporty, T-shirt matching white of the "Hook Up" style (BH 5005, shown on male model), other colors include gray pearl and brown.

Aoyama Optical USA launches its edgy Bed Head Eyewear collection under a worldwide, licensing agreement with Bed Head by TIGI Linea. The new collection consists of 18 styles with funky designs and bold colors in monotone and duo-tone variations. Atypical temple treatments and the artsy Bed Head logo rendered in a metal plaque or screened process encompass the edgy, European core of the Bed Head brand. Designed specifically for an audience aged 18 to 35, the initial collection consists of fully rimmed, semirimless and rimless frames in butterflies, elongated wraps, cat-eyes, slim-line rectangles, elliptical ovals and geometric pillows. All frames are offered in three colors and feature silicone nosepads.

PHILOSOPHY: “The Bed Head collection fits the niche in edgy eyewear,” says David Chernoff, Aoyama USA executive vice president. “With design elements, consisting of atypical geometric shapes and unique color combinations, the look is purely European and fashionably chic.”

MARKETING: Assorted merchandising materials, including countercards and posters, are being planned. Each frame comes with a colorful patterned hard case.

PRICE POINT: $$. For additional information, contact Aoyama Optical (800) 877-2020; web site: www.aoyamausa.com

INSIGHT

Bed Head TIFI warns, “You must have a sense of humor to use our products. Bed Head TIGI is a lifestyle. It’s a full range of products to do with as you please—from styling products to beauty products. Doesn’t matter if you are a Dumb Blonde or a Mastermind, a Manipulator or Creative Genius… Bed Head has the styling to complete your lifestyle… if you have a sense of humor.”

The "Dumb Blonde" style (BH 5001, worn by female model) is available in neon colors of clear pink or purple, or in brown or dark blue.


Randy Jackson Eyewear Collection Debuts in Early Spring

Popular musician Randy Jackson has attached his name to a men's eyewear collection scheduled for release in January.

Men in the 25-50 age group who care about style are the target market for the Randy Jackson Eyewear Collection.

Two-toned colors and ornamental temples are among distinctive characteristics of the frames, available in styles ranging from semi-rimless to rectangular retro shapes.

"I'm a person who loves to wear glasses. It's another opportunity to tell you who I am," said Jackson, a judge for the "American Idol" Fox network television show.

The Zyloware Corporation, in partnership with American Idol judge and music industry veteran Randy Jackson, has launched the Randy Jackson Eyewear Collection for men.

“We’re amazed with the excitement surrounding this launch,” said Zyloware president Chris Shyer. “We knew Randy Jackson had an impressive sense of style and a huge following from his television exposure. We did not expect the huge pull Randy has as an eyewear style-maker. People constantly ask him where to find his cool eyewear since he is always seen wearing it, on screen and off.”

“This collection fills an important need for the male consumer; a cool, stylish collection that is wearable at reasonable price points,” added James Shyer, COO of Zyloware. “Randy Jackson is an inspiration for men looking for an updated look and the launch collection delivers.”


Oxydo Eyewear Collection Vibrates with Trendy Color Combos

Bold embellishments that include vibrant coloring in unique combinations are found in the Oxydo collection of 12 unisex styles, distributed by Safilo USA.

Italian styling and manufacturing enhance comfort and style in the Oxydo collection, already distributed in Europe and newly introduced to the United States.


Bed Head Eyewear Incorporates Vibrant Colors in Extreme Frame

Aoyama Optical USA introduces vibrant colors such as red and pink in its newest "extreme" frame, with interior patterned designs. Company promotions say this bold wrap-style frame, part of the Bed Head Eyewear collection, is designed to fit "the racy niche in cool optical eyewear."


Interchangeable Parts Highlight Framescapes Spring Collection

Besides being stylish, Framescape's new Oxygen collection for spring includes the company's patented locking clip components that allow for seamless, easy repair and replacement of parts. New styles include the luscious plum-colored Kataba Cheshire, which also has whimsical pink stripes on the interior of end pieces. The squared-off, semi-rimless Wester design is available in gunmetal color, as is the sophisticated Zephyr with its monel metal frame.


Oxydo Uber Cool Shades Go Big or Stay Home

A totally new, uber cool sunglasses collection designed for young metropolitan, non - conformists seeking a break with tradition. Innovative styling and energy characterize the design of the new eyewear, which besides being striking offer excellent eye protection thanks to the large lenses and enveloping frames, defending and shielding from harmful rays. Inspired by a futuristic environment which communicates "no frontiers" sensationsOxydo's new eyewear collection combines the irresistible glamour of wrap rectangular sun masks with a no-nonsense colour palette including black, burgundy, olive, hazelnut and crystal, enhanced by gleaming Swarovski crystals and the unique, equally glittering 'X' icon. The metal frames, on the other hand, tempt with an all-over glittering profile that beams light onto the metal?s chic colours: gunmetal grey, palladium, black and gold. The new men's collection features sun masks, highlighted by tiny, visible studs and extra dark colours like black- grey and black-matte. Other sun masks also exhibit plenty of personality, underscored by metal profiles and injection moulded temples personalized with the collection?s 'X' icon. The high-quality, ultra-light, anti-allergy titanium optical frames, whose stylish lines are accentuated by slim, forked temples and contrasting colours. The new acetate silhouette evolves in interesting overlapping metals that create pleasing sculptural effects and original colour combinations that include red-black, grey-streaked black and red-black-orange, highlighted by the collection logo. The Oxydo collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

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Mr Micheal Dunock  says:
2 years ago

We need 1000 pcs opticals frames.

Mr Micheal Dunock  says:
11 months ago

We need 1200 pcs selected opticals frames for our trade shows.

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