Bikers all over the world believe that four wheels move the body but two wheels move the soul. Biking is a passion, and maybe it was this passion that led William Harley to sketch the design of his first engine. That was way back in the year 1901 and who would have thought, that a simple design would transform into the most famous bike in the biking world. Now, Harley Davidson bikes are very well known by all, bikers and non-bikers alike, around the globe.

Whenever Harley bikes roll down the road, you can't help but turn your head to get a second glance. Every time we talk about motorcycles, the first name that comes to mind is, of course, the Harley Davidson. So what is so special about this particular brand? Why do people tattoo this logo on their bodies? Why do they have the highest brand loyalty of any product?

Three simple words answer this question; Quality, Image and Uniqueness. Let us get to know why bikers around the world are yearning to own their very own Harley bikes.

• No matter what model you pick, you can be sure that you are getting a quality product. Each Harley bike is equipped with the Harley badge, the Harley look, the Harley sound and the opportunity to customize it to your individual style. • Harley-Davidson has been producing motorcycles for more than a century, and so you can be sure that you are buying from a well-established and reputable company.

Owning Harley bikes is a matter of pride, as well as a matter of belonging to a community. • Over the years Harley-Davidson has become a legacy, something truly unique, something to be passed on from one generation to the next, something truly and historically American. Whenever you hear the word ‘Harley-Davidson', you think of an amazing American machine. The very name is synonymous with quality, freedom, and national pride.

For many, owning a Harley-Davidson motorcycle is the realization of a lifelong dream, it's the opportunity to own a piece of history and to belong to the elite click. Harley bikes are not cheap, dealers have a take it or leave it attitude and in idle they can shake the front wheel off the ground but this all adds to the mystique. Harley-Davidson is no longer, just a motorcycle, it is a way of life.

Bikers who own Harley bikes are extremely passionate about biking and the brand. They have formed various groups to show their passion and their pride. One of these groups is H.O.G. (Harley Owners Group) which took its name from the Harley bikes nick name.

Harley bike owners participate in the many rallies that take place throughout the year in different parts of the world. The rallys, the clubs, the poker runs, the charitable rides and the biker bar, impromptu stops are all part of the social life of a biker. The "King dog" of all rallys is Sturgis but you can get information about any and all upcoming events with a quick check of the internet.

The Harley-Davidson Company also celebrates its various anniversaries; the latest event would be the 105th anniversary, which was celebrated in Milwaukee, Waukesha, Racine, and Kenosha. They have special never before never again anniversary models, adding again to this image of uniqueness. This also happens during certain month of the year with color combinations. Most custom motorcycle companies also use the Harley styled V twin because nothing else sounds like a Harley.

When you refer to a vehicle as a pig or a hog, this is usually not a good thing. No other motorcycle can wear the title "Hog" proudly. When referring to Harley bikes, what should be a pejorative comment is a badge of honor. This came about in 1920, when a team of farm boys would consistently win races. The group had a hog, or pig as their mascot and following a win, they would put the pig (a real one) on their Harley and take a victory lap. They became known as the "hog boys," and since they were riding Harley bikes the name was also bestowed on their beloved motorcycles.

The products that have appeared due to Harley bikes are almost too many to count. There are motorcycle accessories as well as motorcycle rider accessories. Harley has many branded products but there are quite a few that have the attitude but not the name. Motorcycle accessories run the gamet, from "Old Fart Spray" and "Red Neck Repellent" to loud shorty pipes and the "Ride Hard Live Free" air cleaner cover..

What's so great about Harley bikes? It's the history, the look, the uniqueness, the similarities, the camaraderie, the reputation, the accessories, the culture, the name, the nick name, the fashion, the style and the sound. The most amazing thing by far is the loyalty to the brand. Think about it, how many people do you know with Budweiser, Coca-cola or Cadillac tattooed on their bodies? Now how many have you seen with Harley-Davidson!