Website video has hit the big time because of its powerful ability to catch and retain viewer interest.

Its amazing adaptability makes it appropriate for any purpose, and ease of use means that it is almost universally accessible.

It catches and retains viewer interest.

Because we live in an audiovisual age most of our viewers are more comfortable receiving information in that format.

The text format is still necessary but when it is supplemented by audio and video, viewers are more engaged and retain our messages much longer.

We can thank the TV for that!

With website video you can show rather than tell.

Video is an excellent medium to demonstrate a product or present a tutorial on an application or program.

Show and tell appeals to two intelligences, seeing and hearing.

This makes it much easier for our viewers to grasp steps in a process as they can actually see the steps being performed and hear explanations as the actions are performed.

Video can build trust with your viewers.

In any medium which does not rely on face to face communication, trust is a factor.

It is very hard to trust a faceless entity, especially where money is concerned.

Website video helps to overcome that problem by allowing your clients to see a real live person on their screens.

You could have someone offering a testimonial. You could be on there yourself promoting your product.

Either way video can help to bridge the trust gap!

Website video is now very easy to use.

Just a few years ago, producing web video was difficult and expensive.

But today, producing video is so inexpensive that almost anyone can afford it.

Camcorders are readily available. In fact, a lot of households already own camcorders.

Screen capture software can be had free or you may pay up to $300 for a more sophisticated program.

Even editing software can be had for free.

Windows XP comes with Movie Maker, an easy but adequate editing program.

Mac users get iMovie for free with Mac OSX.

All of this means that you can get a simple but effective video produced for nothing as long as you can get your hands on a camcorder!

Website video can make a real difference in the effectiveness of your website and therefore on your bottom line.

It creates viewer interest, is adaptable to any purpose and really easy to use.

Give it a try! You'll be glad you did!

Len Harris

www.videolords.com