To know how well your website is doing you need to have access to detailed statistics about your visitors.

With good visitor statistics you will learn how your visitors find your website and what they do once they get there. With this knowledge it will be easier to see strengths and weaknesses in your website and marketing efforts.

A list of things to look for in a statistics package :

* Number of visitors/page views

* Views per page

* Entry/exit pages

* Visitor paths

* Referring urls

* Spider visits

* Search engine phrases

* Error pages

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