What's it Like to Pitch A Venture Capitalist

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By Paul Edmondson


Pitching venture capitalists is a bit like the movie Groundhog Day. I found that they seemed to have the same objections. So, as I found where I stumbled in the presentation, I worked on addressing the objections in my pitch. I found this was better than letting them ask questions about it after the pitch.

After I figured out how to address the objections, most pitches were successful.

Like people, there were firms that I liked more and others that I felt would be harder to work with. So, I was trying to find people that I liked and that liked us as well.

Also, its a long-shot to get funded. Most entrepreneurs don't,, and even in the course of getting funding, many people will pass on the deal. That's ok, that's just part of the process. Try to enjoy the process and adapt to what you learn from each presentation.

I learned a lot from the different pitches. I got insights into things that were working and what wasn't from their previous investments. I heard stories of good ideas that had a hard time building traffic, of companies that sold too quickly, and the difficulty in protecting a position online.

I also pitched many angels. The angels had a much larger range of expertise and personalities. They were much more likely to be eccentric, swear, and say crazy things. I'll leave it at that.

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