Running Google Adwords campaign will require you to have knowledge about the specific Google Adwords strategies and the few basic things. Now you can learn all the Adwords secrets on your own by experimenting but it can cost you a ton of money before you realize what is happening. You would have lost a ton of money. 

The benefits of reading the so called Google Adwords books is that you get the tips that you were looking for like increasing the CTR and reducing the costs by many fold. Here is what happens in general with millions of people who are looking to make big bucks with eth Google Adwords. They will select a good product in click bank and will buy the domain and create a good landing page. First mistake is here that they do which is the landing page is not correctly optimized and has errors. Get this done by a professional or read on the net about landing pages. 

Next keyword selection using the Google keyword tool is a must. You should know about striking off negative keywords as well as you should know about how to select the related keywords so that you are paying less and getting more Google Adwords conversion rates. The conversion rates in the end will determine how much you are bale to make money with Google Adwords and the affiliate marketing.

 You should also know about the Quality score and how to increase the quality score. This quality score will in fact drive your costs and also will drive how you go about increasing the conversion. You should about region setting as well as how to effectively track the campaign using the Google Analytics campaign manager. Now all these things can go horrible working with you as your friend told you that he is making a ton of money using the Google Adwords method. Before you realize that it will suck in a lot of money and you are already thing of giving it up. Well do not despair as that will mean that there are hundreds thousands of books available on the Google Adwords but there are two or three good ones which I think will help make good with Google Adwords campaign management. These books are the Winning Results with Google Adwords and it is known as Andrew Goodman Adwords book.  Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutes, Mastering Google Adwords, another good one by Perry Marshall Google Adwords is the Definitive Guide to Google Adwords. This is a very good book and if implemented correctly can save you good amount of money. 

However I must say that everything is based on how you implement the results and how much you are willing to experiment and take risks. This is important and also you need to know a few basic things like keyword research and the writing a good ad copy title. Always try these before you can even think of using the book. Again I would suggest trying several Google Adwords eBooks so that you can read them and then see which one works well for you in terms of application.